How Posting Less Leads To More Engagement

There’s no way around it. Planning fresh and relevant content can feel like a full-time job. And for those small business owners already overworked and short-staffed, it can seem impossible to find enough time to do it well.


But what if there was a way to post less while gaining more engagement? It’s true! That’s because it’s not about how often you post. The latest algorithms look for certain factors in the content they share the most. If you can give them what they want, you'll see a big boost in your monthly analytics.


Here are seven ways to improve your social media presence without giving yourself more work.


1. Post at the Right Times- Statistically speaking, early weekday mornings, especially Tuesday-Thursday, are the best days and times to post. But that varies based on many factors. Diving into monthly analytics is a great way to find that sweet spot where your audience is the most active and engaged.


2. Follow Similar Accounts- Of course, you want to build your network, but be careful following too many accounts not in line with your business goals. Algorithms are tricky. Be selective to ensure your content is seen by the right audience.


3. Create Reels- If you use Instagram for business, incorporating Reels in your social media strategy is a must. These short, entertaining videos have become the preferred content method for organic reach and gaining new followers. Choose trending music, and utilize subtitles and fun effects to make yours stand out.


4. Use Proper Hashtags- A post or video that includes hashtags will almost always get more engagement than a post that does not. Hashtags are easily searchable, allowing consumers to find businesses by narrowing keywords. Keep your brand and location-specific, but also include some popular hashtags to expand your reach.


5. Capitalize on Trends- From the Met Gala next month to mental health awareness and mindfulness, include trending pop culture topics if or when you can. They'll catch more attention and make your content feel fresh and relevant.


6. Go Live- You are the face behind your brand, and people want to see more of YOU, especially impromptu and unfiltered. Many business owners shy away from the camera, but this is a crucial component of better social media engagement. If it still feels intimidating, try going behind the scenes of your business to demonstrate a new product or service.


7. Share Frequently to Stories-The easiest and most efficient way to up your engagement without creating new content is by sharing posts already in your feed to stories. A short life span (they appear for just 24 hours) gives followers a sense of urgency to view them or risk missing out. Try utilizing extra features like tagging a location, asking a question, or taking a poll. Don’t be afraid to experiment and get creative!


When it comes to creating social content for your business, think of quality and not quantity. If you’re feeling stuck, consider switching up your strategy or reviewing analytics to find areas of strengths and weaknesses. Then target them accordingly.



As always, we’re here to answer questions or help develop new strategies. Email alison@officiallysocial.com anytime.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
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Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .