Officially Social

How AI Is Changing Social Media (And No, It’s Not What You Think)

Tue, 30 Dec 2025 23:03:29 GMT

There’s so much chatter about AI lately (both good and bad), especially around social media and its impact on how we create content. From flashy tools to auto-generated captions and the overuse of the em dash, people’s opinions differ on whether these are valuable shortcuts or we’re just getting lazy.

But there’s a bigger shift happening, and its impact may not be what people think.

I'm asked all the time if I’m afraid AI will replace social media managers. The truth? Not even a little. While yes, it’s true that AI can recreate some of what we do, the real power lies in how it’s reshaping the ways we create, strategize, and connect.

Business owners must understand this shift so they can stay ahead of the changes and incorporate new ideas into their social content.

AI isn’t here to replace social media managers. Instead, it's reshaping how we create, strategize, and connect. And the brands that understand this shift now will stay far ahead of the algorithm curve.

Here are just some of the changes we’re anticipating in the coming year as the AI movement steamrolls ahead.

1. AI is making our strategies smarter.

Sure, AI can help anyone write a quick post. But more importantly, there are tools that help businesses better understand what’s performing well and why. Knowledge is power, so take advantage of analyzing trends in audience behavior, engagement patterns, and content performance. This way, your posts aren’t just guesses; they’re backed by real data.

2. AI is transforming what we create.

Creators and businesses are effectively using AI to:

Brainstorm ideas
Repurpose high-performing content
Optimize captions for keywords and reach
Design consistent branding
Improve scripts and storytelling

The creativity is still in your control; AI just handles the heavy lifting behind the scenes.

3. AI is changing the algorithms.

Every platform is using AI-driven algorithms that prioritize relevance, watch time, personalization, and user intent. What does this mean for you, the user?

Your success now relies on understanding:

What content does your audience actually stay for?
What problems are you solving?
Does your content align with platform behavior trends?

If you’ve noticed lower reach, it may be time to help utilize AI to help decode it.

4. AI is driving more human-centered content.

Here’s a twist: The rise of AI-generated content is actually making human content more valuable than ever.

As feeds fill with generic, copy-and-paste AI posts, audiences are craving authenticity. They want real stories, real voices, real perspectives from REAL people.

This insight pushes creators toward deeper authenticity through:

Vulnerability
Behind-the-scenes moments
Personal experiences
Thought leadership
Brand storytelling

The easier it becomes to create generic content, the more rewarded genuine, human-centered content becomes. Human connection is still what sets you apart from the competition.

The bottom line?

AI is clearing space for more creative thinking, deeper strategy, and better relationships with your audience. Businesses that embrace AI can still humanize their brands while also increasing effectiveness.

Questions about planning your social media strategy for the coming year? Email us anytime! jamie@officiallysocial.com

Building Trust Online: How Businesses Can Humanize Their Brand Through Social Media

Wed, 26 Nov 2025 18:59:27 GMT

Marketing your business on social media can feel overwhelming. With trending reels, clever captions, shifting algorithms, and constant updates, there’s always something new to add to your strategy.

But here’s the truth: if people don’t connect with your brand on a human level, the rest won’t matter.

Today’s consumers want more than aesthetics and catchy lines. They want to feel understood. Humanizing your business isn’t just a feel-good approach; it’s a strategic advantage. Loyal customers bring more repeat business, referrals, and long-term trust than a constant influx of new followers ever will.

Here are five powerful tips to foster genuine connection in a digital world.

1. Know Your Audience

Before you can create meaningful content, you need to understand exactly who you’re speaking to. What do they care about? What problems are they trying to solve? What inspires them?

When your messaging resonates, everything else becomes easier, your posts perform better, and engagement increases.

Targeted messaging helps you attract new customers, but don’t forget the value of nurturing the audience you already have. Consistency builds loyalty.

2. Get Personal

Let’s be honest: social media can sometimes feel anything but social. Over-polished, perfectly curated feeds can create distance instead of connection. That’s why authenticity matters more now than ever!

Share your values, your mission, your story. Introduce your team and highlight the people who make your business run. Share behind-the-scenes moments, even the imperfect ones! Celebrate both personal and professional milestones.

These small details help your ideal clients feel more aligned with you. People choose brands they trust, and trust grows through real stories.

3. Prioritize Engagement

The fastest way to build a stronger community? Acknowledge the people already interacting with you.

If someone leaves a comment, respond. If they send a message, reply in a timely manner, or assign someone on your team to manage communication. Skip the generic, copy-and-paste replies and personalize your responses whenever possible.

Even a simple “Thank you” goes a long way. Engagement isn’t just good social etiquette; it’s a signal that you see and value your audience.

4. Welcome Feedback and Suggestions

Listening is one of the most underrated growth strategies on social media. When your audience feels heard, they naturally become more invested in your business.

Ask for input directly. Try questions like:

“What do you want to see more of?”
“How do you use our product or service?”
“What’s one thing we could improve?”

Inviting feedback might feel vulnerable, but don’t let the fear of criticism stop you. Yes, you may hear suggestions for improvement, but you’ll also uncover satisfied customers who are eager to share positive experiences. Both help your business evolve.

5. Share Your Purpose

In a world where people buy based on values, your brand’s purpose matters. Customers are more likely to support businesses that stand for something meaningful.

Share the causes you’re passionate about. Highlight the ways your business makes a positive impact in your community or industry. When you communicate your mission clearly, you give people a reason to choose you over competitors.

Final Thoughts

Too many businesses talk at their audience rather than starting meaningful conversations. But social media isn’t a one-directional platform. People don’t want to be sold to. They want to feel understood, valued, and included.

The brands that succeed today are the ones that listen, respond, and show up with heart.

Three Ways to Keep Your Social Content Fresh

Fri, 31 Oct 2025 00:16:56 GMT

One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone!

Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections.

Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh:

Repurpose Content

Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try:

A Reel that highlights the same message visually
A carousel that breaks it down into steps or tips
A quote graphic that pulls out a key takeaway

When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second.

Refresh Your Look

When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency.

Collaborate with Others

Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.

Oh, and did we mention it’s FREE?

Final Thoughts

If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes.

Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected.

The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

Mon, 29 Sep 2025 17:58:58 GMT

Are you prioritizing the right metrics?

As a business owner, you’re no stranger to ROI. Every expense is evaluated for performance, as it should be. But when it comes to social media , the return isn’t always as clear-cut. Is that Instagram reel actually driving sales? Are your Facebook links converting? Is your time spent on content creation worth it?

And how can you accurately measure their impact on your company and brand? Unless you know what to look for, you might be missing out on the actual value for your business.

Here are 4 steps to effectively gauge the return on your social media investment.

Define Your Purpose

First, you need to be clear on what you want from social media. Are you aiming to:

Build brand awareness?
Increase website traffic?
Generate leads or direct sales?
Improve customer retention?

For some, it’s more followers. For others, it could be increased product sales or greater web traffic. Once you’ve narrowed your focus, you’ll be able to tailor content into that niche, allowing you optimal reach and exposure (and profits!).

Set Realistic Goals

Like everything else in life, a good following isn't developed overnight. By taking time to cultivate an organic network of followers truly vested in your company and services, you’re more likely to achieve the results you’re seeking. Instead of vague hopes like “grow Instagram”, establish measurable goals such as:

+10% follower growth per quarter
+25% increase in link clicks
5% engagement rate on reels

Set goals for growth, but be flexible in your approach and willing to make changes as needed.

Track Your Progress

Let data guide your strategy, not guesswork. Examine analytics for your accounts every month (which we do for all of our clients!). Pay attention to what your audience is responding to, allowing you to develop specifically tailored content. Some brands thrive on videos and reels, while others see more success with static images and carousels.

Some key metrics to consider are:

Reach, impressions, and follower growth
Link clicks and landing page conversions
DM inquiries

You won’t know unless you look at the data, so stay up to date on the progress of your channels.

Adjust as Necessary

Social media trends are changing all the time. What works today may flop tomorrow. Try following similar industry accounts for inspiration, and don’t be afraid to take risks! Your best post may be the one you haven’t created yet, so get creative and watch the likes roll in.

The Bottom Line

A solid social media platform is a must-have for today’s business owners. If you’re not advocating for your company and brand, someone else is out there reaching your potential customers instead.

Here at Officially Social , we work closely with clients to develop the most effective strategies that provide the greatest return on investment.

Questions about how we can help? Email jamie@OfficiallySocial.com anytime.

Does Your Small Business Need TikTok?

Tue, 29 Jul 2025 15:42:11 GMT

In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach.

It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video.

So, could your small business benefit from TikTok? Here’s why it may.

It can help grow your audience.

TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too.

It allows for more creativity.

TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business.

Here are a few more ideas to get you started:

Share a day in the life at your business.
Highlight customer stories or transformations.
Show your product or service in action.
Jump on relevant trends (with your own spin).

Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most.

It helps build your brand.

Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself!

It offers a solid ROI.

TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales.

If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising.

TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth.

Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .

Get the Most Out of Your Social Media Investment

Mon, 30 Jun 2025 16:39:23 GMT

As content creators, we live and breathe social media. However, we also recognize that this is not for everyone, and we often get asked by business owners if they truly “need” an online presence. In short, YES! Regardless of your industry, social media is a MUST. There is no wiggle room; you need to be posting on at least one (or two or three) social channels regularly.

Need a little convincing? We get it! Especially for those not comfortable with sharing personal details online, jumping on the bandwagon can be a scary proposition. But we promise there is so much more good than bad it will do for your business and brand. And working with an experienced social media manager takes all the guesswork (and stress) out of the equation.

And since social media is an investment, we want our clients to feel 100% confident in their decision. Here are four ways to ensure maximized ROI in online marketing for your business.

· Know your audience.

Determine who you’re looking to reach and what you hope to gain. You’ll also want to have an understanding of things they care about and their interests offline, too. All of this helps create a well-rounded depiction of your ideal client. Once you’ve narrowed your focus, you’ll be able to tailor content to that niche, allowing you optimal reach and engagement.

· Set clear goals.

To get the most out of your investment, you’ll need to have a clear vision of what you want to accomplish. While not every post needs to be perfectly aligned with that purpose, the overall story you’re telling needs to reflect your business goals, both short and long-term. Most importantly, be flexible in your approach and willing to make changes as needed. A solid organic social media strategy is the most powerful online tool you can have!

· Create quality content.

Before people do business with you, they need to like you and see value in what you offer. Accomplish this through strategic storytelling and captivating visuals that create a buzz. Staying fresh and relevant isn’t as easy as people think; it requires planning and diligence. We also recommend following similar industry accounts for inspiration, and don’t be afraid to take risks!

· Track your results.

Social media is a numbers game. While you don't need to get hung up on every like, save, or share, it’s smart to examine monthly analytics for your accounts. Pay close attention to metrics like engagement, traffic, and leads to understand what’s working—and what isn’t. When you figure out what followers respond to most, you can develop specifically tailored content. Some brands thrive on videos and reels, while others see more success with carousels and stories, but you won't know unless you look at the data.

Social media is constantly evolving, which is why we work closely with clients to develop the most effective strategies that provide the greatest return on investment. We’ll stay flexible in our approach and refine content based on results.

Questions about how we can help? Email Alison@OfficiallySocial.com anytime.

How to Humanize Your Brand on Social Media

Fri, 30 May 2025 18:00:44 GMT

Marketing your business on social media can seem overwhelming. From trending reels to clever taglines, there is always something new to add to your strategy. But here’s the thing. If people don’t connect with your messaging on a human level, you’re missing a huge opportunity to build trust and long-term relationships. Brands that show personality, empathy, and authenticity stand out. Humanizing your brand on social media isn’t just nice to have; brands that show personality, empathy, and authenticity stand out among competitors.

A dedicated consumer will bring more repeat business and referrals than a constant influx of new customers. Here are five ways to ensure you’re building a human connection in a virtual world.

1. Know Your Audience - When you know who your audience is and what appeals to them, it’s much easier to create content that will resonate. And this relevant content drives higher engagement, shares, and saves.Just like you’d chat with customers face-to-face, online relationships are no different. Choose targeted messaging to gain new clientele, but don’t forget the value of existing customers.

2. Get Personal - Social media can sometimes feel, well, unsocial. An inauthentic presence is hard to hide, so use your platforms to tell the story of who you are, what you value, and why you’re different than competitors.

Have a team working alongside you? Introduce them! Share behind-the-scenes moments, even when they aren’t always pretty. Celebrate personal and professional milestones. These stories are what build connections and attract ideal clients.

3. Prioritize Engagement - If people take the time to leave a comment, try replying as soon as possible. If checking messages and emails regularly isn’t feasible, delegate this task to another employee who can handle it for you. Avoid generic replies. Instead, tailor your response to include their name when possible. Even a simple “thank you” goes a long way.

4. Welcome Feedback and Suggestions - Listening to your audience is crucial to building brand loyalty. When people feel heard, they feel valued. Try asking things like:

· “What do you want to see more of?”

· “What’s something you wish we did better?”

· “What are you loving?”

We know it’s scary putting yourself out there for criticism, but the truth is there are also lots of satisfied customers eager to sing your praises, too.

5. Share Your Purpose - People prefer supporting brands that stand for something. Show the causes you care about and ways you use your business to make a positive impact. This allows followers to feel like they’re part of something bigger, deepening their loyalty to you and your business. A strong mission helps set you apart and gives people a reason to choose you over competitors.

Final Thoughts

Too often, businesses make the mistake of talking “at” their customers rather than creating shared conversations. But this misses the mark because no one wants to be sold to. They want brands that understand their needs and speak to their interests.

Remember, social media isn’t a one-way street. Brands that succeed online are the ones truly listening.

The “Sweet Spot” of Social Media Scheduling

Tue, 29 Apr 2025 20:49:32 GMT

The “Sweet Spot” of Social Media Scheduling

If you wander down a rabbit hole of wondering how much you should be posting and when, you’re not alone. It seems like every day someone is giving new advice, making navigating the algorithms of each social media channel feel like a full-time job. And who has time for that? (except for us, of course!)

Contrary to what some might say, posting is more an art than a science. If you post too infrequently, you’ll be forgotten. But post too much, and you may feel like you’re annoying your audience. The struggle is real.

So, how do you find that perfect balance of keeping your audience engaged without overwhelming them? Here’s how to find the “sweet spot” and tailor your content creation to it.

Create a schedule (and stick to it): Social media algorithms are designed to favor consistency. When you post sporadically, your content has a higher chance of getting buried. It’s important to gauge analytics to see when your audience is most active, but the most important factor is regular weekly (or daily) posting.

When you’re connected with your audience at the right times, it helps keep messaging clear and impactful. Instead of scrambling for content at the last minute, you’ll deliver purposeful, creative messaging.

Maintain Consistency: There’s an unspoken cadence of trust between businesses and their followers on social media. When people become accustomed to your content schedule, they’re more likely to engage in what you share. Try implementing frequent themes such as “Testimonials” or “Mid-Week Check-Ins” to create anticipation and loyalty.

Bulk Create Content: Coming up with new things to post daily leads to burnout. Instead, bulk create a group of posts at a time and either save them or use a tool like Buffer or Hootsuite to schedule them in advance and help keep you on track. Social media is a marathon, not a sprint; planning in advance and having a bank of ideas to pull from allows you to maintain a steady rhythm when life gets hectic.

Share More Stories: The easiest way to get the greatest return on your time is sharing to stories as frequently as possible. This can be done in real time or by using a content calendar. The algorithms, particularly Instagram, favors accounts that utilize stories and reels; it’s a must for more reach and engagement. Try utilizing extra features like taking a poll or adding music. It’s ok to experiment and get creative!

Unfortunately, there’s no manual for finding your exact sweet spot. But if you understand your audience, deliver consistent content and value, and accept feedback from followers, you’ll start seeing improved results for your effort. isn’t about following a rigid formula. Start with a plan, watch your analytics, and be willing to adjust as you grow.

As always, we’re here to answer questions or help manage your social channels. Email alison@officiallysocial.com anytime!

Why Successful Growth Campaigns NEVER Bring Fake Followers

Fri, 28 Mar 2025 19:48:26 GMT

One of the biggest questions we hear from business owners is how they can grow their social media quickly. Many have been led to believe that social media growth equals success. Unfortunately, that isn't always the case!

It’s a common misconception that the bigger your following, the more credibility and sales you will have. Expanding your audience is important BUT the quality of that growth matters far more than the quantity. Anyone can pay for followers, but what matters is choosing your growth campaigns carefully; even better when they're done with the help of an industry expert.

With the right strategy, you can develop a meaningful, engaged community rather than chasing empty followers. Here are three rules we recommend following when creating growth campaigns for your social media channels.

Rule #1: Focus on Finding a Genuine Audience

We know that total follower count is a distracting number, but an engaged, loyal audience is what matters in the long run. Fake followers will only hurt your visibility, and the algorithms will not favor your content. A solid growth campaign should prioritize attracting your target audience—people genuinely interested in your brand who will interact, share, and like your posts.

Rule #2: Make Your Growth Campaign Intentional

Don’t be fooled by the promise of quick results and a quick following. If it sounds too good to be true, it probably is. Social media platforms make it easy to run campaigns, but there are disparities in effectiveness because rapid growth doesn’t always translate to value. It pays to be patient and strategic when building your audience. A bigger number that lacks any real connection will make finding your true followers harder.

Rule #3: Rely on Data

Data and analytics are a crucial point of any growth campaign. If you’re investing money for better results, you want to see the ROI. The key is to look past your follower count and focus on engagement rates (likes, comments, shares), external link clicks, and audience retention. These things will lead to long-term success rather than just a bunch of uninvested followers.

One more thing to remember is that boosting posts, while valuable and serving a purpose, is NOT a growth campaign. A proper growth campaign is a strategic effort to increase your following, engagement, and overall reach.

If this sounds like something your business could benefit from and you’d like to learn more, visit us at officiallysocial.com or email alison@officiallysocial.com anytime!

How to Increase Followers Organically

Fri, 28 Feb 2025 18:42:38 GMT

One of the biggest questions we hear from clients is how to get more followers. And that’s because most people assume that the more followers you have, the more exposure and reach your content is likely to get. And while there is some truth to that, the number isn’t the only important thing—the quality of your audience also matters!

Yes, a strong following is essential for your business. But while paid promotions can give you a temporary boost, growing your audience organically ensures long-term engagement and credibility. Here are six ways to do it effectively:

1. Post Consistently : We can’t say it enough—content is king. If it’s been a while since you’ve shared something, don’t overthink it. People aren’t looking for perfection on social media. They’re looking for a connection. Create valuable, engaging, and visually appealing content that aligns with your brand, and utilize a consistent posting schedule to keep your audience tuning in.

2. Research Trending Hashtags : Hashtags aren’t dead, we promise! In fact, they are a big help in increasing discoverability because they categorize your posts, making them easier to find when users search for related topics. Try incorporating a mix of popular and niche hashtags relevant to your business to maximize your audience.

3. Engage with Your Audience : Social media is meant to be social! There needs to be a give and take, so be sure to reply to comments and messages promptly. You'll also want to like, share, and simply acknowledge others’ content. The more active you are, the more likely people are to follow and interact with you in return.

4. Collaborate with Others : Know another local business that’d be interested in partnering in an event? Or perhaps some influencers might want to work together to increase brand awareness. Don’t be afraid to reach out! Cross-promotions and shoutouts can boost your visibility without the additional cost of paid ads.

5. Seek User-Generated Content : Authentic, user-generated content is trending across platforms like Instagram and TikTok. Ask followers to share pictures, videos, and reviews related to your brand. You can then feature this content to create a sense of community and encourage others to participate.

6. Be Patient: Perhaps the hardest on this list is understanding that solid organic growth takes time. If you stay consistent, track your progress, and refine your strategy as needed, you’ll work toward building a loyal following that sticks around.

With such an inundation of social media, people are simply looking to follow accounts they can connect to. By implementing these strategies, you’ll see steady, meaningful follower growth—so stay authentic, be consistent, and remember the value you are providing your audience.

Five Ways a Social Media Manager Can Change Your Life

Fri, 31 Jan 2025 02:04:46 GMT

Having a strong social media presence has become less of an option and more of a non-negotiable for business owners. Regardless of the size or niche of your company, maintaining consistent branding and messaging on various platforms is a MUST for driving traction.

If you’ve tried managing your social media content independently, you know how time-consuming it can be; time that could be much better allocated toward other aspects of growing your business that you actually enjoy! This is where a designated social media manager comes in.

An effective social media manager will create exclusive content in an authentic voice that resonates with your audience. Yes, it is a financial investment, but the time and freedom you gain is invaluable.

Here are five more reasons why outsourcing social media may be the right choice for your business.

1. They are experts in their field: Social media managers thrive off of the exciting, ever-changing landscape of Instagram, TikTok, and Facebook. Yes, it’s hard to keep up with the latest algorithms and trends, but when you hire a manager, you can trust their decisions are driven by proven strategies that will help build your brand.

2. They study and utilize monthly analytics: The numbers don’t lie. So, the easiest way to ensure what you’re posting is reaching the right audience is to examine your analytics every month. An experienced social media manager knows exactly what performance metrics to look for and will provide actionable insights for continuous growth and improvement.

3. They are huge time savers: Perhaps the biggest benefit, outsourcing your content creation to a professional frees up time, letting you focus on what you do best running a business! Leave the engagement, responding to comments, and managing DMs to someone else and you’ll be amazed at what a weight is lifted from your shoulders.

4. They help you stay ahead of the competition: Today’s online presence is all about staying relevant. If you’re not reaching your target audience, someone else is. Hiring a social media manager will help your business stay ahead by identifying trends and opportunities others might miss.

5. They create consistency: Your brand’s voice and messaging should be kept cohesive across all platforms. A social media manager will work to develop consistent messaging that builds trust, credibility, and recognition with your audience. Regardless of how busy YOU are, with a social media manager, you can guarantee your posts will run like clockwork.

Investing in a great social media manager can help your business reach its full potential. Their expertise, creativity, and strategic content planning will elevate your brand and audience, all while freeing you your time, energy, and most importantly—less stress.

Ready to take your social media to the next level? Email the team at Officially Social today- alison@officiallysocial.com.

Instagram vs. TikTok: What's the Best Choice For Your Business?

Mon, 30 Dec 2024 16:20:36 GMT

There are lots of hot topics that stir debate. Hot coffee or iced? Mets or Yankees? Taylor ham or pork roll? And when it comes to social media, business owners often fin d themselves torn between two platforms—Instagram and TikTok.

Both have their strengths (and limitations), so the choice depends on your audience, niche, and content style. So, how do you know which one to focus on? Let’s break down the key highlights of each to help make the decision a little easier.

Instagram

With over 1.5 billion active users, Instagram has recently risen in popularity among millennials and gen Xers. For businesses targeting a broader reach, Instagram fits the bill. Here are some of the more popular features users can expect:

High-quality visuals: Carousel posts and short-form videos allow businesses to showcase their branding.
Instagram Shopping: Allows business owners to share products through tagging for seamless purchasing.
Content Variety: Reels, Stories, and IG Live help increase engagement and brand awareness in different formats.

In short, if you prioritize visual storytelling, polished branding, and are looking to break into e-commerce, Instagram is the right choice.

TikTok

TikTok’s rapid growth has them clocking in at over 1 billion active users, with about 60% of users aged 16-24. This younger demographic makes it ideal for businesses that want to target audiences focused on trends and up-and-coming marketing. These are just a few reasons one of social media’s fastest growing platforms may benefit your business.

TikTok may be a good fit for your social media strategy:

Relatable Tone: The platform is all about short, entertaining, and less formal videos. Humor and unique challenges reign supreme, so if you prefer a more casual, creative content style, TikTok is for you!
Easy Access: TikTok’s algorithm offers strong organic reach potential, making it easier for content to go viral.
Affordable Outreach: Branded hashtag challenges and paid ads offer cost-effective ways to reach new users.

There’s no doubt that TikTok favors quantity over quality due to its faster-paced platform. If you prefer to focus on creativity instead of perfection, consider adding this to your social media calendar.

So, the real question is: Do you need to choose one over the oth er, or can you utilize both? At Officially Social, we encourage our clients to take risks. You never know how it might pay off! But most importantly, make sure you choose platforms that excite you, and that you’ll actually have fun nurturing.

There is enough room for both options in your online marketing, depending on your specific needs and goals. It might not be as easy of a choice as say, the Yankees (sorry, Mets fans!) but with the right strategy, you can incorporate both platforms into your business plan.

Five Social Media Trends We’re Watching Right Now

Wed, 27 Nov 2024 19:54:13 GMT

One of the most challenging parts of social media is staying in the know as social platforms evolve more rapidly than ever. While these innovations can be exciting, they also present challenges for users, particularly those using social media for business needs. Staying ahead of the curve is what we love to do, and we want to keep our clients in the loop!

Here are five social media trends we’re watching:

Shoppable Content : We anticipate a continued rise in e-commerce through social media for 2025. To keep up with this growing trend, businesses should be ready to incorporate purchasing power into posts, videos, and livestreams. AI also offers the opportunity to make product recommendations based on user engagement. If you aren’t on board with social media shopping, you’re missing a huge business opportunity with a relatively low investment.

Micro-Influencers : If you follow us on social media or are a current client, you’ll hear a lot about expanding reach, but current trends show users gravitating toward smaller, niche communities online. Facebook groups, for example, provide an outlet for people to find more meaningful connections than on a larger page or profile. Consider creating sub-groups and connecting with micro-influencers to engage your audience better and cultivate a community of trust, authenticity, and brand loyalty.

Community Building : Businesses should focus on strategies to help build meaningful interactions with their online community. “Liking” a comment may not be enough anymore, as users crave additional engagement from direct messages, closed groups, and exclusive channels. This kind of personal outreach is an ideal way to stay connected while boosting consumer loyalty and visibility.

A Focus on Sustainability : Gen Z and Gen Alpha audiences, who also happen to be two of the largest audience cohorts on social media, have become increasingly conscious of global changes. And as their awareness grows, so does the demand for content addressing issues like sustainability and ethical business practices. To align with these values, businesses should highlight their eco-friendly values. Transparency and authenticity are essential to getting your message seen and heard.

Short-Form Videos: Yes, we know this one sounds obvious, but with so many trends in video coming and going, this trend is staying strong. Short-form videos are here to stay, with TikTok, Instagram Reels, and YouTube Shorts. These bite-sized videos are usually no less than 60 seconds and can quickly grab and maintain viewer attention through eye-catching visuals, trending audio, and personalized storytelling. They perform especially well on mobile platforms, where users prefer content presented in a fast, easy-to-scroll format.

We hope these tips will help inspire you to spruce up your social channels. The key is to stay adaptable and trust the process!

As always, we’re here to help with any social media needs. You can reach us at alison@officiallysocial.com.

Are You Posting Consistently? Here’s Why It Matters

Thu, 31 Oct 2024 00:45:06 GMT

Social media trends, platforms, and algorithms change all the time. And if you’ve tried staying up to date on what’s currently working and what’s not, you know how time- consuming it is to keep track.

But one strategy continues to benefit every social media channel no matter what industry you’re in. And that, quite simply is—consistency.

Maintaining a consistent online presence and posting schedule is essential for growth, engagement, and an increased following. It sounds easy enough, right? Yet business owners often get sidetracked by other projects, and social media takes a backseat on the priority list.

Whether you manage your business’s social media independently or are considering working with (or have hired) a social media manager, here is why consistency is the most important thing to remember when planning your content.

Building Community

Social media is all about the community you create. Talking at people and only selling rather than engaging does not work. By consistently engaging with your audience through replying to comments, sharing posts, and asking for feedback, you signal to followers that you value their input and appreciate their following.

Improved Algorithm Metrics

It’s not easy to crack the latest algorithms, but it can be done. One way is by maintaining a consistent posting schedule. Platforms like Instagram, Facebook, and TikTok reward regular use by showing your posts more frequently and highlighting them in new or featured feeds. Consistency offers a competitive advantage over competitors; just make sure your content remains on brand with your messaging and audience.

Become an Industry Expert

Followers should see you as an expert in your field. Create content that offers valuable insight other accounts aren’t providing, or consider sharing industry news so YOU are their go-to resource. It won’t happen overnight, but with time people WILL recognize you as a reliable account, leading to an increased following, more opportunity for partnerships, and overall growth.

Stay Relevant

Every day, over 95 million photos and videos are uploaded to Instagram, and TikTok users send an estimated 500 million tweets daily. That is A LOT of new content, which is why users scroll past posts at lightning speed. It also means users barely retain or remember most of what they see in their feeds. But when you maintain a consistent influx of content, the odds of people noticing regularly also increase. Stay quiet for too long, and they’ll move on to a new business or brand.

Remember, every post doesn’t need to be perfect. If you spend too much time overthinking the small stuff, you risk missing the bigger picture—consistency. Aim to solidify a brand identity followers can easily recognize and resonate with. It isn’t just about posting daily or keeping a routine; it’s about building a reliable presence your audience can count on and want to keep coming back to.

10 Easy Ways to Get More Clicks NOW!

Fri, 27 Sep 2024 16:22:17 GMT

Generating more traffic on social channels is a common source of frustration among business owners. No matter how great your content is, if it’s not getting likes or com ments, chances are it's not getting the visibility it deserves.

So, what gives? It might be as simple as fine-tuning your strategies. As social media experts, we find that when the algorithms are happy, they tend to be more forgiving in sharing your content with a broader audience.

Ready to turn the tables and start swinging the pendulum in your favor? Here are ten things you can implement TODAY to get more traction across your platforms.

1. Add Music: Music adds personality to your content. Posts that include background music tend to be seen more favorably by social media platforms like Instagram and TikTok because they align with their content style. As a result, these posts usually get more visibility, boosting their engagement rate.

2. Invite Collaborators: To get your posts seen by a larger audience, consider adding collaborators to your Instagram posts. Simply select the username you want to add, and when they accept, your post will be added to their feed and seen by their followers. You will both have access to all the likes and comments. It's super easy and very effective!

3. Create a Poll : Polls are a great way to get instant feedback from your audience. Whether you include it in a story or a standalone post, people love sharing their opinions. And don’t be afraid to include polls on topics outside your industry. Consider asking about seasonal themes, pop culture—anything that generates a response.

4. Ask Questions: Similar to polls, asking open-ended questions lets followers provide a more in-depth reply. This is especially true for feedback on a new product or service. Most people will want to show their support, but in the event of criticism, use it as data to make necessary improvements.

5. Share a “Follow Friday”: These are an easy, fun way to get more followers on your page. All you need to do is create a post asking followers to share/tag other accounts in the comments. It encourages a sense of community and shows you support other businesses in the same industry.

6. Craft a Strong Call to Action: CTAs are one of the most popular ways to generate more clicks; the key is making the desired action crystal clear. Followers should instantly know what to do and how to do it. Avoid vague language. For example, instead of saying, "Learn more," try, "Download your free guide now."

7. Connect with Influencers: Influencers are everywhere today, and that can be GREAT for small business marketing. Consider connecting with those who are local to your area or industry. Don’t be afraid to message them directly about a partnership. If you offer a valuable service, chances are they will want to share it with their audience, too.

8. Include Links: Clickable links are an effective way to drive traffic to external websites and resources. Ensure the links you provide are mobile-friendly since most users are on their phones. Include the link in your bio and stories for added exposure.

9. Use Personal Photos and Videos: Curated content is great (hello, Canva) but nothing beats the connection that comes from sharing personal photos and videos. Followers love getting a sneak peek into your life behind the scenes of your business! Make a concerted effort to include more in your monthly content—then watch the clicks come in!

10. Utilize Stories Frequently: We say this often, BUT Instagram and Facebook favor accounts that share stories frequently. Share your content, relevant content from other accounts—anything that inspires you and will inspire your audience, too. Daily stories are great, but if it isn't feasible, aim for at least 3-5 shares per week for optimal results.

Boosting your social media click-through rates and overall enga gement doesn’t need to be complicated. But it DOES take a little effort and consistency. If you find yourself struggling to manage your business’s social media, we've got you. Officially Social is here to help simplify the process and take one thing off your already-full plate. Discover more about our complete list of social media services here .

The Secret To Boosting Engagement

Wed, 28 Aug 2024 19:25:55 GMT

Social media engagement is a crucial part of a strong and thriving online presence. The content you create and share should encourage followers to interact—just like a r eal-life conversation. So, what happens when you’re posting the right things but not getting the right results? Don't worry. We’ve got you!

Your page’s engagement is measured in various ways, including:

Likes
Saves
Comments
Shares
Clicks
Mentions
Direct Messages

It takes the right combination of content strategy, audience interaction, and knowledge of platform features to effectively boost engagement. If you want to move the needle in the right direction, here are four things we suggest you start doing today:

Reply On Time

According to a recent Forbes article , 93% of consumers expect a brand to respond to them within 24 hours or less. That can be tough as a multitasking business owner, so consider designating a trustworthy employee to oversee your inboxes. Outsourcing your social media also ensures that all messages, comments, and reviews are acknowledged and responded to quickly and professionally. While we recommend personally replying to as many comments as possible, even a simple “like” lets someone know their input was recognized and appreciated.

Targ et Your Audience

Hashtags aren’t dead, we promise! They can be especially helpful for location-specific businesses or trying to reach a broader demographic (aren’t we all?). Your posts should include a balance of trending tags and those that encapsulate your niche. With platforms like LinkedIn and Instagram allowing users to follow hashtag groups, putting a little effort into using the right ones can be very effective in boosting engagement.

Maintain a Posting Schedule

One of the biggest struggles we hear from business owners is finding time to post consistently. Sure, we all have the best intentions, but life gets in the way, and social media gets put on the back burner. However, posting on a set schedule is necessary to keep your brand in front of your followers. A dedicated social media manager (that’s us!) will ensure your posts are published on time, at the right time—always.

Give P osts a Boost

As the social media landscape changes, so do the algorithms and what it takes to get posts seen. Whether we like it or not, targeted, paid promotions are becoming increasingly popular to hit the right demographics and increase engagement on your account.

This doesn’t necessarily need to be a huge investment. Even with a limited budget, the key is to choose posts already performing well, and then boost them with a paid promotion for a specific timeframe. If you feel like your content is GOOD but not being seen, this may be just the thing needed to get noticed! It’s a small investment that offers a big return.

Giving your social media engagement a boost can be a game-changer if your pages feel stagnant. These are just a few simple tips you can implement asap, but our team of social media experts can answer any questions specific to your business and brand needs. Reach out anytime at alison@officiallysocial.com.

The Most Important Thing to Remember When Creating Content

Thu, 18 Jul 2024 19:10:40 GMT

If you enjoy staying up to date on current social media trends, you don’t need us to tell you—it’s ALWAYS changing! Content strategies come and go faster than most can k eep up with. It can be frustrating, to say the least, causing many to throw in the towel and give up.

B ut believe it or not, there are some “rules” for creating content that can withstand those pesky algorithms. No need to work harder—just smarter! And how, exactly, can you do this? By knowing your audience.

That’s right! It’s not fancy reels or expensive paid campaigns that matter most (although they can certainly help). Knowing who you want to target, what they’re searching for and why is the foundation of a successful online presence.

Here are four things to consider when creating meaningful content for the right audience.

What value am I providing?

Sure, there’s mindless scrolling on social media, but when building a brand, your content needs to give value. Try sharing a healthy balance of informative, entertaining, and inspirational posts that keep your audience interested.

Businesses must be relatable, transparent, and authentic to keep customers wanting more. Consider the delivery and tone of your messaging and make sure it will resonate with followers. And most importantly, focus on producing high-quality content rather than a large quantity. Fewer well-crafted posts are more likely to gain likes and engagement.

Is my messaging consistent?

Maintaining a consistent voice and style across social media platforms helps your brand build trust and recognition. It’s also necessary to create (and stick to) a schedule for when posts will be published. We can’t stress it enough—to positively position your business on social channels businesses MUST post regularly to keep their following. Doing so creates a familiarity with daily updates, business announcements, and other inspirational content—and keeps people tuning in to see what you’re sharing.

Am I offering ample opportunities for engagement?

Remember, social media is all about being social. Choose content that encourages engagement through questions, comments, and calls to action. While your priority may be marketing your business, your online community needs to feel emotionally connected through your posts. Respond to comments and questions promptly or ask for feedback on a new idea or product. Social media is a powerful tool that stems from a human connection.

What are my monthly analytics showing?

Regularly reviewing analytics and feedback will help you better understand what’s working and what's not so you can adjust your strategy accordingly. Some brands thrive off live videos and reels, while others see more success with still images. You won’t know what your audience responds most to unless you’re looking at the data, so use those reports to your advantage!

Effective social media branding lets you tell the story of your business—its philosophies, the products or services you offer, and what makes you the best choice over a competitor—through the right blend of content and messaging. At Officially Social , we work closely with clients to develop the most effective strategies so you can get the greatest return on your investment. Questions about boosting your brand on social media? Email us at Alison@OfficiallySocial.com anytime!

Reach Vs. Impression: What’s the Difference and Why Does it Matter?

Tue, 04 Jun 2024 18:20:53 GMT

Social media algorithms change more than many can keep up with, making it hard to track how well you r content is performing. And whether you create posts yourself or outsource services, you probably know there is more that goes into a strong online presence than just great content.

But how do you know if what you’re posting is WORKING? Each platform has unique metrics, so using them to your advantage is key to growing your audience.

Two areas to look at in social media analytics are reach and impressions . While related, they each serve a different aspect of engagement. Let’s take a look at both and how they can help (or hurt) your social media presence:

Reach: This refers to the number of individuals who have viewed your content at least once during a set time. It also helps you know how many people see your content in their feeds.

Improving reach can impact other aspects of social media:

Exposure: The wider your audience, the greater exposure for your brand! You’re already investing time (and perhaps money) into growing your business online, so ensure a variety of people are seeing your messaging.
Engagement: A larger reach increases the chances of followers engaging with your content. It also opens up more opportunities for likes, comments, and shares—a crucial part of growth!
Marketing: Analyzing reach allows you to calculate the effectiveness of your marketing efforts. If your strategies are not getting adequate results, use the data to make necessary changes for a greater ROI.

Impression: Like reach, impressions calculate the frequency of content exposure but factor in every instance an image or video is viewed, even multiple times by the same person.

Impressions matter for several reasons:

Post Performance: Curious how many people are actually seeing your content in their feeds? Impressions are the metric to check! They are a great insight into overall visibility and exposure.
Niche Marketing: Looking to target a specific audience? A higher impression count suggests that your content is viewed by the same people multiple times.
Content Strategy: Impressions can help with your strategy by identifying which posts resonate most with your audience, allowing you to plan for similar messaging and delivery in the future.
Audience Analysis: If you don’t know who your content is reaching, how can you ensure they’re getting your message? Impressions show trends in audience behavior to provide a better picture of what people want more of and what they’re scrolling past.

To recap, reach covers the span of your audience, while impressions give insight into frequency. Want to learn more about these areas for your individual social media analytics? One of the many perks of hiring a dedicated account manager is that we do the work for you! At Officially Social, our team monitors monthly changes so the content we create meets the needs of your audience and stays on brand with your messaging.

How Instagram’s “Quick Reply” Feature Works—And Why You Should Be Using It!

Thu, 08 Feb 2024 16:16:35 GMT

It can be hard to keep up with the latest add-on tools and feature launches on social media platforms and truth be told, not all are created equal. But there’s one gaining traction with business owners that’s helping to boost engagement, audience reach, and sales, too!

Chances are good you’ve seen or used this feature before—perhaps unknowingly. Instagram’s “Quick Reply” allows users to create pre-selected responses for specific keywords or phrases in direct messages (DMs). This tool streamlines communication by allowing users to respond efficiently to common inquiries or products of interest. The best part is your response or link becomes easily visible in that follower’s direct messaging inbox, making it more accessible.

Curious how to tailor the Quick Response feature to meet the needs of your business? Here are some examples we encourage you to try.

Customer Inquiries

Have you been utilizing the “Link In Bio” CTA without much website traction? It may be time to switch things up. Try having followers comment with keywords like “Product” or “FAQ” which allows you to automatically send them a direct link to your website for purchasing or help with a question.

Upcoming Events

Avoiding last-minute RSVPs can be a hassle, but mitigate that by making it more convenient to register for an upcoming seminar, book an appointment, or reserve a timeslot for a consult. The easier the process, the greater the likelihood of a follow-through.

Feedback and Reviews

Replying to messages in a timely manner is essential for building a positive rapport online, but sometimes it gets pushed to the end of a long to-do list. Create quick replies to acknowledge and show appreciation for positive comments and address any concerns promptly.

Sales and Promotions

Selecting a keyword like “sale” or “savings” lets business owners seamlessly send customers coupon codes or special discounts straight to their inboxes. It’s great to share promotional codes right in your newsfeed, but try utilizing this feature instead to give your engagement a boost at the same time.

Ready to give it a try?

Simply go to the Settings tab in your Business account, find and select Quick Replies , and then create a new reply based on your needs. This feature is currently available on Instagram only, although Facebook does offer the ability to preset replies to messages via Meta Business.

If you’re looking for more assistance, the team at Officially Social has you covered. Contact us at alison@officiallysocial.com, and we’d be happy to answer any questions you have about incorporating this and other up-and-coming tools in your current social media package.

TikTok: The Best Marketing Tool You Aren’t Using

Fri, 05 Jan 2024 15:38:35 GMT

We hear it from our clients all the time. “I’m not on TikTok personally, so why should I use it professionally?” While we understand the aversion to new technology, we’r e here to tell you that regardless of your personal social media preferences, this trending platform is a great marketing tool for your business.

With over 1.5 BILLION active users in 2023, TikTok continues gaining momentum for everything from entertainment to education. So, what’s the buzz all about? Unlike other platforms, TikTok does not limit content to direct followers. Their algorithms make it easy for anyone, anywhere, to find videos based on interests and search history. That means the next viral video is just a click away, and it could be yours.

Here are our top five tips for a seamless TikTok transition:

1. Do Your Research

Like other social media platforms, TikTok requires a little advanced planning for the greatest impact. Start by scoping out your competitors and look at their videos with the most likes and engagement. What are they doing that works well? It could be anything from song choice to the time of day they post. Use them as inspiration to create a marketing plan tailored to specific customer needs.

You’ll also want to plan diversified content. Yes, dance videos are entertaining, but how-to, tutorials, and DIY also do very well on TikTok. Find a balance that caters to the audience you serve.

2. Build Your Brand

Branding on TikTok begins with your bio, where you have just eighty characters to introduce your business. Be creative and make each word count. Tone matters, and there are ways to be both professional and personable. Focus on similar themes for a cohesive look, but also experiment with different layouts and music. Your profile should tell a story, not just serve as a sales pitch.

3. Create A Calendar

Daily activity is necessary when you're first starting out on TikTok. The algorithms favor engaged users, so make this a priority to build a strong following. This includes sharing and commenting on other accounts too!

Need inspiration for filling up a month’s worth of material? Followers enjoy getting sneak peeks at daily routines, so even things that seem mundane to you might pique someone else’s interest. And take inspiration from influencers and industry leaders—chances are you’ll come up with new ideas in no time.

4. Yes, Hashtags Are Important!

Hashtags are a powerful search tool, especially on TikTok, so use them to your advantage. Include location-specific and industry buzzwords, plus any keywords directly related to the post's topic. You can also research the most popular hashtags on any given day, which can help generate more visibility. Most importantly, try to mix up the hashtags you include. Algorithms are tricky and sometimes flag accounts that are too repetitive.

5. Build Community

Remember, your priority is to market your business, but your followers also want to feel emotionally connected. Respond to comments and questions promptly, and show some love to others in your industry. Ask for feedback on a new idea or product. Social media is a powerful tool, but that stems from a human connection. Something as simple as “liking” a comment lets people feel noticed and valued.

Regardless of the size of your business, TikTok is slated to remain a valuable addition to your social media toolkit. Develop a unique profile, target your audience, and create a meaningful content strategy to increase your chances of success. Need help getting started? The team at Officially Social is always available. Email alison@officiallysocial today!

New Year, New Trends: Here’s What’s On Deck For Social Media In 2024

Thu, 30 Nov 2023 18:05:22 GMT

We’re all looking for easy ways to grow our businesses in the coming year. Stepping up your online marketing strategy is an easy place to begin. But where to start? Whic h platforms are best for your niche? Each offers versatile options that can be tailored to your audience—the key is using them to your advantage.

Brand building on social media requires the right tools and a smart strategy. Here are five trends we recommend incorporating into your content strategy this year:

1. Videos Continue Their Rise In Popularity

Short, engaging clips continue surging in popularity for personal and business use. Ranging in length from 10-45 seconds, they hit the sweet spot of just long enough to be engaging but short enough to keep up with short attention spans. Take Reels, for example. More than half of Instagram's audience utilizes the app for brand and product research. The algorithm prioritizes Reels over still images, making it necessary for your social media calendars.

2. More TikTok

The current number of TikTok users is 1.7 billion, making it a no-brainer for social media marketing. Unlike other social media outlets, TikTok doesn’t just show content to followers, which allows businesses more opportunities to expand their reach. A single video has the potential to drive brand awareness and generate more sales.

But we often hear from clients that they’re intimidated by the platform and unsure what to post. The good news is you really can’t go wrong. Some of TikTok’s most viral videos happened by accident, so don’t be afraid to experiment and have a little fun.

3. Emphasis on Environmental Sustainability

Next year, consumers are forecasted to continue favoring brands that focus on environmental responsibility and sustainability. You don’t need to lay it on thick, but make a note to incorporate at least one post per month showing how your business is committed to helping the planet.

4. Sales-Driven Platforms

Consumers today are all about convenience. They know what they want, and they want it fast.

To beat out competitors, business owners must figure out how to connect their social media platforms to sales. Tools like Facebook Marketplace and live links in Instagram Reels can help streamline this process, giving businesses greater flexibility and customers greater convenience.

5. Strength in SEO

Search Engine Optimization is a must in getting content seen by a broader network. As more people use social media like they would a Google search, the right words can make a huge difference in exposure and engagement.

In the coming year, we expect to continue seeing a rise in SEO as compared to hashtags, particularly with viral videos, as algorithms focus on these keywords when choosing what content to show their users.

2024 promises great opportunities for business owners on social media. We recommend prioritizing your company’s needs, creating a strategy, and staying consistent! As always, our Officially Social team remains committed to helping you build, expand, and grow your online presence. You can reach us anytime with questions at alison@officiallysocial.com

How to Build a Better Online Community

Thu, 26 Oct 2023 18:41:44 GMT

Ask any small business owner why they post content online, and most will give the same answer—to generate more sales. But that's exactly why many accounts fail to do wel l on social media. When companies prioritize profit over personal connection, they often lose the exact audience they wish to gain.

So, if profit's not the focus, what’s the point? It would be wonderful if there was a direct correlation between social media engagement and sales, but it doesn’t work that way. Try shifting your focus to create meaningful connections through purposeful, authentic content.

Because when people are vested in your online presence, they’re more likely to follow through in real life, too.

Here are our top suggestions for building a better online community.

Acknowledge Your Audience

Whether through liking comments, replying to messages, or even sharing a post, actively engaging with your audience is a MUST. Need proof? According to a Hub Spot survey, 79% of consumers expect a response within 24 hours or less. If it’s tough finding time to respond promptly (understandably!), consider outsourcing this task to ensure that all messages, comments, and reviews are acknowledged and responded to quickly and professionally.

Showing followers you notice and appreciate them will be remembered, plus encourages frequent online communication. The algorithms favor accounts that make the effort to engage more, helping your content reach a broader audience.

Provide Clear CTAs

With such saturation of information on social media these days, followers often need specific direction on how to engage with the content you share. CTAs (Call To Action) are easy and effective ways to tell people just what to do. Strong CTAs are not always easy to create, but taking the time to make them unique and clever pays off. Here are some basic phrases to build off when drafting your own:

Sign up free
Click to learn more
Get started today
Explore more
Discover
This discount won’t last
While supplies last
Limited edition

Tone is key, and should reflect how you’d speak to customers in real life. And most importantly, include links and share to your stories for greater reach!

Be Vulnerable

Creating and scheduling content meaningful content is the most effective way to ensure consistent branding and messaging. But if everything you post is perfectly curated ALL the time, it may come across as inauthentic.

Don’t be afraid to take risks and try some casual, informal images and videos throughout the month. These can be anything from live videos to snapshots of your personal life. Maybe you share a business failure and what you learned from the experience, or you show a behind-the-scenes look at something about your company. Content like this helps build a human connection and makes you more relatable.

It's easy to want to dive right into a sales-driven strategy online, but keep in mind that most people are already inundated with enough “stuff”. The social media accounts that perform best offer value that goes beyond a product or service. Think industry knowledge, motivation, or even just a good laugh. These are the kinds of themes that keep followers coming back for more.

Four Tips To Simplify Your Social Media Scheduling

Wed, 06 Sep 2023 15:06:15 GMT

Let’s face it. As a small business owner, planning meaningful, interesting content can feel like a full-time job. And if you’re already strapped for time and resources, it can seem downright impossible to plan, create, and post.

However, successfully scheduling social media content is also necessary to reach a wider audience and boost engagement. While developing a calendar (and sticking to it) may feel tedious, we promise it’s essential for building your network. Luckily, there are some simple strategies to incorporate that will make planning your social media schedule a little easier.

Here are four ways to improve your social media scheduling without giving yourself more work.

1. Post Consistently

Consistent action creates consistent results. We can’t stress it enough—to positively position your business on social channels, you MUST post regularly. Doing so creates a welcomed expectation from your audience so they keep tuning in to see daily updates, business announcements, and other inspirational content.

2. Share at the Right Times

Do you know your social media “sweet spots”? If you’re not posting when followers are tuned in, you risk missing a huge chunk of your audience. Statistically speaking, early weekday mornings, especially Tuesday-Thursday, are the best days and times to post, but that varies based on many factors. Diving into monthly analytics is a great way to determine when your audience is the most active and engaged.

3. Create a Calendar

You use a calendar for client meetings and business reminders, so why not use one for your social media, too? When your ideas are already outlined, it becomes much easier to create engaging content and takes the guesswork out of what to share.

We recommend using a spreadsheet, a template, or tools like Google Calendar to organize your ideas. Consider what types of content you want to share (image or video), the topics you want to cover that week or month, and any time-sensitive promotions, holidays, etc.

We also realize that this is often easier said than done, so we’ve recently added industry-specific content calendars to the list of our services at Officially Social. They're complete posts with images, links, text, and hashtags for an entire month- all you need to do is download and share!

4. Use a Scheduler

While you can choose to post organically to each social media channel you subscribe to, many find it daunting logging into multiple accounts daily. A social media scheduler helps streamline all of your content in one easy-to-access place while also allowing you to schedule posts in advance so they’re automatically published when you want. We have partnered with Social Champ so our clients can load Officially Social content directly into their calendars to create, schedule, organize, and analyze multiple social accounts. Social Champ also has a free plan, and it's easy to use!

Just like you’d prioritize time for any other business task, scheduling your social media content in advance is a game-changer, saving you valuable time and headaches later. Whether you choose to DIY or outsource, there are plenty of tools available to make the process seamless. And as always, our team is here to help answer any questions! Email us anytime at alison@officiallysocial.com .

What’s A Content Calendar—And Does Your Business Need One?

Fri, 21 Jul 2023 19:37:05 GMT

One of the most common complaints we hear from small businesses is that they want to build a social media presence but don’t have the time—and it’s easy to see why. With the average American spending a whopping 127 minutes on various platforms, creating and scheduling content is a struggle for many busy business owners.

B ut , thanks to a surge in social media management companies around the country, it’s getting easier to outsource this task. At Officially Social, we’ve successfully increased the reach and engagement for our clients in various industries. However, with recent changes in platform algorithms and budget constraints, we realized a specific niche was missing—and we wanted to fill the void.

Our NEW industry-specific content calendars provide affordable, engaging, and complete monthly posts created by experts. Our team comes up with great ideas—all you have to do is subscribe, download, copy, and publish!

Ready to learn more? Here are some frequently-asked questions to help you better understand how they work and what’s included.

What does each month’s calendar include?

Each month brings fresh content, keeping your audience tuned in and excited about your online presence. The posts cover a range of topics including:

Industry-specific graphics created by the Officially Social team
Fun facts and educational information
Links to popular articles in your industry
Relevant holiday posts
Links to engaging TikTok videos

Do you need to be social-media savvy to use the calendars?

Not at all! We’ve made the download process simple and seamless, so you can check social media off your list and use that time toward something else! Here’s how it works:

Choose between a three, five, or seven days per week plan, depending on your budget and social media needs.
Create a username and password, and log into your account to view an entire month’s worth of posts at a time.
Simply copy/paste the text and download the graphic. You can use the post as is or add your business name and logo for a more custom look.
Paste the content directly into your social accounts, or use a scheduler like Social Champ. We love Social Champ because there’s a free version for just the basics, and it's super easy to use.

Can I change the order of the posts?

Yes, our calendars are flexible! Want to use Monday's post on Wednesday? No problem. Adjust the content however you'd like. Our calendar order is simply a suggestion.

How are we different?

Maybe you’ve tried other social media services but found the content limited and boring. We’ve been working in this industry since 2014 and have seen it all. We understand where other social media services fall short. Officially Social content calendars are written by real experts (no AI and no outsourcing). Our creative team curates thoughtful, fresh content to help elevate your online presence. And our posts are complete! Each comes with a caption, image, links, relevant hashtags, and links to TikTok videos.

My business isn’t on TikTok. How will these videos help me?

H ere’s the thing. Even if your business is not on TikTok (yet), a large portion of your audience likely is. And now more than ever, these short, trendy videos are gaining popularity across all social media platforms. Our team has pre-selected some of the most interesting and engaging ones to share, saving you the time and hassle of scrolling and searching for them yourself. Still not sold on TikTok? Share our video suggestions in your Instagram Stories!

If you’re looking for an affordable, easy solution to simplify your social media strategy, Officially Soc ial Content Calendars are the solution! Our industry-specific content is detailed, engaging, and will give your business a professional, polished edge. Visit us at officiallysocial.com to preview samples and subscribe today.

Building Brand Loyalty Through Social Media Marketing

Wed, 21 Jun 2023 18:26:56 GMT

Marketing your business on social media can seem overwhelming. From eye-catching videos to clever taglines, there is always something new to adapt and incorporate into your strategy. But perhaps the single driving force in increasing your audience and customer base is brand loyalty. And even though e-commerce and the internet offer an incredible number of businesses to choose from, 90% of consumers still report staying loyal to their favorites.

A dedicated consumer is your best asset. Their repeat business and referrals are far more reliable and sustainable than constant new customers. That’s why it’s crucial to consider quality and not quantity when generating content ideas. Here are four areas to emphasize when creating an authentic, loyal following on social media.

Learn About Your Customers - Just like you want to connect and chat with customers face-to-face, online relationships should be no different. Choose content that allows you to gain insight into your audience through polls, questions, and responses to DMs. Then, use these details to target your messaging. While your end goal may be acquiring new clientele, don’t forget the value of existing customers.

Tell Your Story - It's meant to connect us, but social media can sometimes feel, well, unsocial. When business pages lack authenticity, it shows. Use your platforms to tell the story of who you are, what your company values and offers, and differentiate yourself from competitors. People love self-interest stories, so don’t be afraid to share struggles along with successes. Your story is what builds connections and attracts ideal clients.

Don’t Post and Ghost - A recent survey found 40% of consumers want brands to respond to them on social media within an hour of contact. The average response time is five hours, but after a full day, followers lose interest or have moved on to a competitor. Reply promptly to show dedication and quality service. If checking messages and emails regularly isn’t your forte, delegate this task to another employee who can handle it for you.

Ask For and Accept Feedback - We understand why business owners have a love/hate relationship with online reviews. These days, it seems like everyone’s a critic, and negative feedback can quickly jeopardize a reputation.

But the truth is there are also lots of satisfied customers out there, eager to sing your praises if you let them. Make it easy for them to find where to leave reviews through Facebook, Google, and your website. Then share their kind words on social media, too!

Reward Your Community - Those who have supported you for the long haul will appreciate their patronage being recognized. These are also likely the customers and clients referring your services to family and friends. Incentivize their support with giveaways, loyalty rewards, or even just a quick message thanking them. A little goes a long way here; nothing fancy or expensive is required, just genuine appreciation.

Brand loyalty is crucial to cultivating a thriving online community. Focus on connecting with customers emotionally to build a lasting commitment. “Make success your benchmark and loyalty your trademark.” The rest will come, we promise!

How Posting Less Leads To More Engagement

Wed, 21 Jun 2023 18:26:55 GMT

There’s no way around it. Planning fresh and relevant content can feel like a full-time job. And for those small business owners already overworked and short-staffed, it can seem impossible to find enough time to do it well.

But what if there was a way to post less while gaining more engagement? It’s true! That’s because it’s not about how often you post. The latest algorithms look for certain factors in the content they share the most. If you can give them what they want, you'll see a big boost in your monthly analytics.

Here are seven ways to improve your social media presence without giving yourself more work.

1. Post at the Right Times - Statistically speaking, early weekday mornings, especially Tuesday-Thursday, are the best days and times to post. But that varies based on many factors. Diving into monthly analytics is a great way to find that sweet spot where your audience is the most active and engaged.

2. Follow Similar Accounts - Of course, you want to build your network, but be careful following too many accounts not in line with your business goals. Algorithms are tricky. Be selective to ensure your content is seen by the right audience.

3. Create Reels - If you use Instagram for business, incorporating Reels in your social media strategy is a must. These short, entertaining videos have become the preferred content method for organic reach and gaining new followers. Choose trending music, and utilize subtitles and fun effects to make yours stand out.

4. Use Proper Hashtags - A post or video that includes hashtags will almost always get more engagement than a post that does not. Hashtags are easily searchable, allowing consumers to find businesses by narrowing keywords. Keep your brand and location-specific, but also include some popular hashtags to expand your reach.

5. Capitalize on Trends - From the Met Gala next month to mental health awareness and mindfulness, include trending pop culture topics if or when you can. They'll catch more attention and make your content feel fresh and relevant.

6. Go Live - You are the face behind your brand, and people want to see more of YOU, especially impromptu and unfiltered. Many business owners shy away from the camera, but this is a crucial component of better social media engagement. If it still feels intimidating, try going behind the scenes of your business to demonstrate a new product or service.

7. Share Frequently to Stories -The easiest and most efficient way to up your engagement without creating new content is by sharing posts already in your feed to stories. A short life span (they appear for just 24 hours) gives followers a sense of urgency to view them or risk missing out. Try utilizing extra features like tagging a location, asking a question, or taking a poll. Don’t be afraid to experiment and get creative!

When it comes to creating social content for your business, think of quality and not quantity. If you’re feeling stuck, consider switching up your strategy or reviewing analytics to find areas of strengths and weaknesses. Then target them accordingly.

As always, we’re here to answer questions or help develop new strategies. Email alison@officiallysocial.com anytime.

7 Ways to Boost Engagement on Social Media

Wed, 21 Jun 2023 18:26:53 GMT

2023 is the year of social media. Why? Social media channels are ever-evolving, and current shifts across various platforms (hello, Twitter) mean there’s room for everyone to take advantage of new tools and a new audience. With over two-thirds of the US population using at least one social media account monthly, businesses not utilizing this mostly-free advertising are missing out.

But it can sometimes be hard to assess your return on the investment you do make, whether that be money or time. Engagement, which accounts for how much time your audience spends interacting with your page and content, is one of the most reliable parameters when gauging a healthy online presence. If yours could use a boost, here are seven ways to attract more attention to your posts.

1. Learn about your audience

To reach your audience successfully, know who it is you’re speaking to. Researching follower demographics is helpful when planning content, especially if your business is location-specific.

2. Respond promptly to messages and comments

According to a Hub Spot survey, 79% of consumers expect a response within 24 hours or less. That can be tough for business owners juggling multiple roles, so consider designating a trustworthy employee to oversee your inboxes. Outsourcing your social media also ensure that all messages, comments, and reviews are acknowledged and responded to quickly and professionally.

3. Remain authentic

Accounts gain followers because people are interested in knowing more about their business and brand. They also love hearing about the backstory of a company, or a look behind the scenes at development or production. In a sea of generic social media posts, it’s easy to spot inauthenticity. Stay true to your core values and use opportunities to speak to your audience. It doesn’t need to be perfect, but it does need to feel real.

4. Stay on brand

Consistent branding is essential. Keep colors, fonts, logos, and messaging cohesive. Your content should be distinguishable when scrolling through newsfeeds. Recognizable content encourages users to like, comment, or engage in some way.

5. Utilize stories and reels

The more people viewing your content, the higher engagement will be. And right now, two of the biggest platforms (Instagram and Facebook) are all about videos. Snip-its of about 15-30 seconds are favored by algorithms and can help extend your organic reach. Even better? Try going live! These authentic, unedited segments appeal to viewers and draw in new followers.

6. Use relevant hashtags

Did you know posts with hashtags get double the amount of engagement as those without them? This easy add-on is a must-have every time you post. Create hashtags that are brand-specific, but also include those that are trending, like #love, currently holding the top spot for popularity on Instagram.

7. Sponsor a contest or giveaway

Everyone loves a freebie, and holding a contest or giveaway is a sure way to build momentum. Look at samples of other companies that utilize this tool for inspiration. Maybe you offer a free product or service when your page reaches a certain number of followers, or ask your audience to tag a friend in the comments for the chance to win a prize. Most importantly, remember to share the winner(s) in your newsfeed and stories!

Boosting engagement is a sure way to increase your visibility, brand awareness, and in the long run, your net profit. Try incorporating some of these strategies into your content planning, and let us know what’s working! You can also reach us at alison@officiallysocial.com anytime with questions.

5 Social Media Trends to Help Grow Your Business in 2023

Wed, 21 Jun 2023 18:26:52 GMT

There’s nothing quite like the start of a new year. The clock strikes midnight, and we all instantly feel a sense of new beginnings and new opportunities. And while most of us are busy making personal resolutions we’ll (hopefully) stick to, business owners are creating lists of their own.

Now that we’ve all settled into the new year, can you honestly say that you’ve stuck to your business resolutions? If not, no worries! It’s never too late.

If you’re looking for easy ways to grow your business in 2023, stepping up your social media game is an easy place to begin. Each platform offers versatile marketing options targeted to your specific niche.

When building your brand on social media, the right tools make all the difference. Use them to your advantage, and watch the followers roll in, leading to greater profitability from your target audience.

Here are five trends we recommend incorporating into your content strategy this year:

1. Brand Authenticity- In this post-pandemic era, people are driven by human connection. Businesses need to be relatable, transparent, and authentic to keep customers wanting more. Consider the delivery and tone of your messaging. Your content should reflect approachable, emotional messaging that resonates with your followers. It will help improve your reputation and bring forth better sales.

2. Social Commerce- Today’s consumer is all about convenience, evident by the rise in social commerce we saw in 2022. In fact, a HubSpot survey showed that 36% of social media users purchased a product directly from Facebook, and 24.5% from Instagram.

So, what does this mean for small business owners? If there’s a way to connect your social media platforms to sales, consider how to make it happen. If not, you could be missing out on profit, particularly from younger generations. Tools such as Facebook Shop and live links in Instagram Reels can help streamline this process for you, giving customers greater flexibility and convenience.

3. More Video and Short Clips - Last year, videos were trending across social media, with TikTok gaining popularity for both personal and business use. To compete, Instagram and Facebook stepped up with more video content, forcing users to rethink their content strategy.

So, what can you anticipate over the next twelve months? Short video clips (those under ten seconds) are expected to trend across all platforms. They’re long enough to be engaging and send a message but short enough to keep followers interested (despite our shrinking attention spans).

If you’re feeling overwhelmed with creating videos, you're not alone. But we promise it doesn’t need to be complicated; simple is best! Share company updates, talk about a current events topic, or give a behind-the-scenes look into the daily operations of your business. Followers will appreciate the candid approach and grow more vested in you and your services.

4. Influencer Marketing- Social media is inundated with influencers and paid content creators, with both big and small brands taking advantage. What’s the draw? For starters, they're a much cheaper alternative to paid ads and campaigns, and they can also be incredibly beneficial when looking to expand your audience reach.

There are influencers for every industry and price point—the key is knowing how to find them. Look for customers who already interact with your business on social and those who mention competitors in their posts. You can also seek collaboration from local business owners—a win-win for you both.

5. Prioritizing the Planet- Environmental awareness is here to stay (as it should), and consumers want to see the brands and businesses they love showing love for Mother Earth, too. No need to overdo it and risk sounding inauthentic, but try incorporating some trending buzzwords like sustainability and eco-friendly when you can.

This year promises great potential for anyone looking to grow their business on social media. We recommend prioritizing your needs, creating a strategy, and remaining flexible in your approach. Our Officially Social team remains committed to helping you build, expand, and grow in 2023. You can reach us anytime with questions at alison@officiallysocial.com

Three Things You MUST Include in Your Social Media Branding

Wed, 21 Jun 2023 18:26:51 GMT

Your brand is your voice. It’s how you communicate with customers when you can’t be face to face. And it not only the current state of your business but a future vision, too. Consider what you want to be known for and the best way to express this to followers.

Through social media branding, you’re telling the story of your business—its philosophies, the products or services you offer, and what makes you the best choice over a competitor. This story takes time to develop, but trust us— it’s worth it!

Here are three things we suggest including when planning your online branding:

1. Clarity - Whatever message you’re trying to get across to your audience, you need to make sure it’s one they’ll understand. Perhaps obvious, yet every set of followers is unique. Ask yourself:

Who is my target audience?
What appeals most to them?
What tone do I want to convey?
What imagery will be visually appealing to them?

The key is consistency. Your tone, message, and imagery should all reflect the story you're trying to tell. A cohesive social media presence shows that a brand is in tune with consumer wants and needs, and will be much more successful than one without a clear focus.

2. Emotion - Without reaching customers on an emotional level, you miss a key component of branding. People like to feel vested in companies they support, so think about how you’ll connect with them. Remember, you’re not just selling a product; you’re selling an idea, a vision, and a lifestyle. Themes like health, wellness, and community resonate more than physical items.

3. Networking - Social media is one big networking arena and a must for building a successful (and profitable) brand. If switching from more traditional marketing seems intimidating, we promise it’s not! On social media, it's easy to connect with others in similar industries, and doing so will help expand your professional network. Plus, the more effort you put into interacting with other brands and accounts, the more likely yours will be recognized, too!

The most successful brands on social media are the ones that give back to their followers through engaging, high-quality content, quick responses to messages and comments, and a generally friendly and appealing tone. Be sure to prioritize these areas and regularly monitor analytics for the best results.

Need help developing your brand on social media? At Officially Social, we’ve worked with many small businesses to cultivate their online presence with clear, curated content specific to the needs of their consumers. Reach out anytime with questions- alison@officiallysocial.com . We’d love to hear from you!

How to Boost Your Business With TikTok

Wed, 21 Jun 2023 18:26:50 GMT

TikTok reached new heights in recent years as viewers tuned in to watch videos on everything from dance challenges to illusionists “flying” through the air. But what started as a casual, entertaining platform has also turned into a marketing powerhouse.

In fact, TikTok raked in more than $2.3 billion in consumer spending at the end of last year, a 77% increase from 2020. With all this profit and exposure waiting to be claimed, you're missing out if you’re not actively using it for your business.

TikTok differs from its competitors in its ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The easy way you can reach new accounts gives businesses a huge advantage and allows for expansive marketing with a single video.

So, ready to take the plunge but not sure where to start? Here are five tips to get up and running in no time.

1. Develop a Strategy: Like other social media platforms, TikTok requires some strategic planning to make the greatest impact. Start by scoping out your competitors. What are they doing that works well? What could be improved? Use them as inspiration to create a marketing plan tailored to specific customer needs.

You’ll also want to plan diversified content. Yes, dance videos are entertaining, but how-to’s, tutorials, and DIYs also do very well on TikTok. Focus on creating a balance that addresses the various interests and age groups of your audience.

2. Create a Brand: Branding on TikTok begins with your bio, where you have eighty characters to introduce your business. Be creative and make each word count. From there, think about the tone and message you want to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself!

3. Post Frequently: When building your brand and following through TikTok, experts agree that daily activity is essential. Why? The algorithms favor frequent posters, so keeping your page fresh and relevant, especially in the beginning, is a must.

You might think you don't have enough content to share daily, but you’d be surprised! Followers enjoy getting sneak peeks at daily routines, so even things that seem mundane to you might interest someone else. Also, take inspiration from influencers and industry leaders. Chances are you’ll have no trouble coming up with new ideas.

4. Use the Right Hashtags: Hashtags are a powerful search tool, especially on TikTok. Use them to your advantage! Consider who you’re trying to reach and what topics draw their attention, then include these hashtags in each post. Research the ones that are trending; they'll generate the most visibility. And don’t forget to mix them up from time to time. Algorithms are finicky and will flag accounts using repeat hashtags.

5. Be Social: Remember, your priority is to market your business, but don’t forget to connect with your audience, too. Respond to comments and questions promptly, and show some love to others in your industry. By building community and collaboration, you'll also boost your engagement— something all TikTok users want!

TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. Develop a unique profile, target your audience, and create a meaningly content strategy to increase your chances of success. For more questions about getting started, email alison@officiallysocial.com.

How Instagram Reels Can Help Boost Your Business

Wed, 21 Jun 2023 18:26:47 GMT

Social media platforms are constantly changing. And right now, videos are making a significant impact across the board, especially on Instagram since they introduced the reels feature in 2020. They initially launched in competition with TikTok, but quickly became a top marketing choice for big brands and influencers.

Reels allow users to create short videos and add effects, audio and text. Once uploaded, reels are shared in your feed and can be seen by followers plus watched over again. And unlike stories, there's no expiration date, making them a valuable marketing asset.

We know what you’re thinking. It sounds like a lot of work for a little payoff. But we promise they're worth it! Reels may be just the thing to stay fresh, relevant, and inspiring.

Still curious how can reels help your business? Here are four reasons using reels will boost your brand:

1. Videos Increase Exposure- Instagram may have started as a place to share photos only, but those days are long gone. To compete with other platforms stories and reels have risen in popularity— and necessity. So, if the goal is to up your online visibility, reels will become your new best friend. Since they also appear on the “Explore” page, reels get double the views regular Instagram videos bring in. Expanding your reach allows content to be seen by a new audience and hopefully new customers!

2. Create More Authentic Content- The web is full of people trying to put up a façade, but no matter what, authenticity always wins. And reels give you the chance to do just that. The format provides the ability to customize videos with music, graphics, and text specific to your brand. Quick, interesting, and informative videos will have new and existing followers drawn to your page and tuning in for more. While you can tell a story with a photo, reels help bring that story to life!

3. Reels Attract Attention- Sure, you can post a regular video to Instagram, but why would you when reels are said to attract up to 67% more attention ? With statistics like this, it’s no wonder reels have risen in popularity. It’s much more effective to show how something works than just telling about it, and reels allow you to do just that. Plus, customers like to see business owners in action, so consider incorporating product demos or industry updates into your social calendar.

4. They’re a Huge Timesaver- Making videos used to be time-consuming, but reels save valuable time with easy-to-use templates and quality editing features. Everything you need is right in the app, and within a few minutes, you can produce engaging content that consumers will pay attention to!

If you’ve watched others use reels as a marketing tool but have been nervous to take the plunge, consider this a sign to give them a try. Remember, they don’t have to be perfect. It's ok to take risks! And when you do create one, don’t forget to tag us (@alisonlukin) so we can check it out.

How to Make Your Social Media Professionally Personal

Wed, 21 Jun 2023 18:26:46 GMT

In recent years social media has become the new go-to for internet marketing. Small businesses like yours rely on advertising and informing consumers through various platforms. And with roughly 4 billion daily users worldwide, it’s easy to see why a solid online presence is so desirable.

With increased exposure comes less anonymity, leaving business owners wondering how much personal information to share. Here are our recommendations for how to keep your social pages professionally personal:

Share Contact Information- We understand the hesitation in sharing personal information with such an expansive network. You’re putting yourself out there for what seems like all the world to see. But the more time someone spends tracking down how to reach you, the less likely they are to use your services. Keep a business email, phone number, and website posted or pinned at the top of your pages for easy access.

Build Meaningful Relationships- You know the feeling you get when you walk into your favorite local establishment and are greeted with a warm welcome? That’s the vibe you want to convey through social media.

Why? People are more likely to follow accounts of businesses when they actually like the people working there. Take time to develop an engaging online rapport. Reply to comments, give shout-outs to local businesses, and “like” followers' posts from time to time. Social media is not a one-way street; show others you’re interested in what they have to offer, too.

Show Your Face - Humans are visual creatures and like to see the faces behind brands they support. Don’t leave them guessing who you are or what you look like. Show off your professional pictures, but also include candid photos once in a while. Don’t be camera shy! Go live on Facebook or Instagram, or include some background information about yourself. It doesn’t have to be perfect; it just has to be honest.

Or Don’t! - If the thought of sharing a selfie or talking into your camera makes you cringe, you can still give followers an insight into your business. Snap a photo of a book you’re reading that would appeal to your followers, show your employees in action, or share a pic of a recently finished project.

Seek Input- People love sharing their opinions, especially for a company they've had success with. Use this to your advantage and ask for client testimonials. Doing so opens up the dialogue and makes others feel vested in your company. You can also gather feedback on an upcoming business venture or new product. Try a “Question of the Day” as a weekly feature on your main feed or in stories.

Accept Criticism- Sometimes negative feedback comes with the territory. Respond politely and in a timely manner to show followers you’re open and accepting of constructive criticism. Your network will appreciate the honest approach and gain greater trust in your services.

Make it Fun- Social media is an incredible marketing tool for your business, but it should also be fun! We recommend following the 80/20 Rule : 80 percent of your content should inform, educate, or entertain your audience, and the other 20 percent should promote your brand and sell products. That leaves lots of room for motivational quotes, a clever joke, or Pinterest inspiration. Keep things light, and followers will look forward to your posts, leading to increased sales.

Need help updating your social media bio or crafting a more personal newsletter? Here at Officially Social , we create industry-specific content to expand your reach and broaden your network. Reach out today with any questions— we’re happy to help!

How Hashtags Can Help Grow Your Business

Wed, 21 Jun 2023 18:26:44 GMT

Life is full of shortcuts. They make our lives easier, particularly in this fast-paced, virtual world. So, what if we told you there was a shortcut to building social media exposure that could help grow your business, too? Allow us to introduce you to the significant role of hashtags!

While you may recognize these word clusters by the characteristic pound sign (#), many people are either unsure of their usage or aren’t utilizing them to their full potential. But when done correctly, this quick and easy tool can give your social media channels a big boost. In fact, posts with at least one hashtag receive approximately 12.6% more engagement than those without.

Ready to up your hashtag game? Here’s what you need to know and how they can help your business:

Why do we need hashtags? Picture this. You spend time creating fresh new content for your brand. You post online and wait for the likes and comments to roll in, but don’t receive the traction you wanted. One likely culprit could be a lack of hashtags.

These keywords are like mini search engines. You’ll want to select hashtags that refer to the topics and themes of your post. We recommend a mix of trending terms like #MondayMotivation or #FridayFunny, plus words specific to your industry or location. Including these at the end of a post allows users to find your content on social media just like a Google search.

Is there a wrong way to hashtag? Even the best hashtags won’t get you very far if used incorrectly. For starters, no spaces are needed. Instead, try using capital letters to separate words. Another faux pas is using too many hashtags at once. While Instagram allows up to 30 per post, try sticking to those most relevant to your business and brand.

Can hashtags help me gain more followers? Yes! Hashtags are a great way to build your target audience. Platforms like LinkedIn and Instagram allow users to follow hashtag groups, helping grow your network of followers. So, whether you’re selling #Travel or #Toothpaste, remember to include brand-specific words in every post.

Are there any other ways to use hashtags? Did you know that you can add hashtags to Instagram stories, too? That’s right! Just hide them behind your photo or video to extend your story’s reach to new potential customers. You can also include hashtags in the comments section of a post to help bump it to the top of newsfeeds.

We hope these tips make you a #HashtagPro in no time. For additional questions, feel free to reach out to us anytime at alison@officiallysocial.com .

How to Determine the ROI on Your Social Media Investment

Wed, 21 Jun 2023 18:26:43 GMT

As a business owner, you likely consider ROIs daily. And that’s especially true in the current economy, where everyone wants to see their dollars go just a little further than before. But what about your investment in your social media campaigns? How can you accurately measure their impact on your company and brand?

Unlike other metrics, social media doesn’t follow a clear cost-in vs. cost-out value. With approximately 43% of Gen Z and 49% of Millennials reporting to have purchased directly from social media platforms, it’s safe to say there’s value there. But unless you know what to look for, you might be missing out on the actual value for your business.

Here are some ways to ensure you’re getting the greatest return on your social media investment.

Define Your Purpose- To maximize social media presence, first, determine what you hope to gain. For some, it’s more followers. For others, it could be increased product sales or greater web traffic. Once you’ve narrowed your focus, you’ll be able to tailor content into that niche, allowing you optimal reach and exposure (and, hopefully, profits!).

Set Realistic Goals- It’s easy to look at a successful, thriving social media page and want yours to emulate that quickly. But like everything else in life, a good following isn't developed overnight. By taking time to cultivate an organic network of followers vested in your company or brand, you’re more likely to achieve the results you’re seeking. Set goals for growth, but be flexible in your approach and willing to make changes as needed.

Track Your Progress- Examine analytics for your accounts every month. Doing so shows what followers respond to, allowing you to develop specifically tailored content. Some brands thrive on videos and reels, while others see more success with photography. You won’t know unless you look at the data, so stay up-to-date on the progress of your channels.

Adjust as Necessary- Social media trends are changing all the time. Staying fresh and relevant requires planning and diligence, but also offers the most value from marketing campaigns. Follow similar industry accounts for inspiration, and don’t be afraid to take risks!

Have you tried a live video yet? Maybe you want to create a poll or develop a more cohesive color scheme. Your best post may be the one you haven’t created yet, so get creative and watch the likes roll in.

A solid social media platform is a must-have for today’s business owners. If you’re not advocating for your company and brand, someone else is out there reaching your potential customers instead- and no one wants that! Here at Officially Social , we work closely with clients to develop the most effective strategies that provide the greatest return on investment. Questions about how we can help? Email Alison@OfficiallySocial.com anytime.

Need a Business Boost? Here’s How Stories Can Bump Up Your Game

Wed, 21 Jun 2023 18:26:42 GMT

Social media is evolving at a rate faster than most can keep up with. Except here at Officially Social , where our job is to stay up to date on what’s trending across social media platforms.

And if you’ve been active on Facebook or Instagram lately, you may have noticed a rise in the popularity of stories. They consist of visual content (either a still image or video) that appears in your feed for 24 hours.

Curious to learn more and start utilizing this tool to boost reach and engagement? Here are five ways adding stories to your social media toolbox will increase online visibility:

They Provide Free Content: Looking to add music to a boomerang or stickers and graphics to a sales post? If you can imagine it, there’s likely an option to include it in your story. This provides unique content for your niche. Stories also help keep your business fresh and relevant, allowing you to attract (and maintain) customers through social media.

They Offer Real-Time Engagement: Interacting with followers is the best way to grow engagement. Consider social media like a dinner party. No one wants a guest who talks at them the entire time. The same is true in cyberspace. Create opportunities for discussion and feedback with polls and questions, both available options on Instagram and Facebook. And don’t forget to respond to messages and post results; following through is important!

They Drive Website Traffic: Linking social media pages to your business website is one of the easiest ways to increase sales. While Instagram won't permit live links like Facebook, utilizing stories offers a workaround. Simply direct followers to your ‘link in bio' by typing it out or including a sticker to any image or video. You can highlight products, promotions, or company news this way, too. With more than 500 million people using Instagram stories each day, they offer an enormous sales platform right at your fingertips.

They Increase Employee Efficiency: Use stories to highlight success and achievements in and around the company, especially with employees. Think office tours, live videos, customer Q and A’s, giveaways, and more. Let your team help provide social media content, and then watch as they become more invested (and more productive) at work.

They Keep You On-Trend: Consumers gravitate toward forward-thinking, creative businesses. Stay at the forefront of customer minds with curated images and videos reflective of your brand. Doing so will make you more memorable and create a sense of loyalty with followers.

We hope these tips encourage you to incorporate more storytelling into your social media planning. They offer maximum exposure with a minimal time commitment. Try creating some, and let us know what you think!

4 Formats That Will Make You A Blogging Pro

Wed, 21 Jun 2023 18:26:42 GMT

For most people, staring at a blank page knowing you want to write something of value is quite intimidating. We know what you’re thinking. But so many people write their own blogs. If so-and-so can do it, why can’t I? You absolutely can.

Many resources can give you a useful jumping-off point and guide you quickly past that elusive blank page. The first step is to read other blogs in your industry. This will give you loads of inspiration. You’ll learn what works, what doesn’t, and how to make it your own.

But most successful blogs have a few things in common, one of which is the format. Especially if you’re just looking to get started with writing, it helps to choose one of these common formats. It will give you direction and structure instead of a vast empty page.

1. Lists – This is by far the most common format and easiest to write. Start by coming up with an introduction, then give yourself at least five bullet points on your list. For some reason, people love a Top 5! But, you can really go with any number. Write down your bullet points first before you get into explaining each one. Then, you have more control over how long your article is because you can make the explanation for each point a similar length.

2. “Best Of” Roundup – This is similar to the “list” format, but it involves your favorite recommendations. For example, “Top 10 Sneakers for Runners.” You’d list each sneaker, why it makes the list, pros and cons, then include a link to purchase. When readers click the link, it takes them to a place like Amazon, where they can read additional information, reviews, and even buy them if they’d like. If you want to take this one step further, become an affiliate seller on Amazon, and get a small percentage from each purchase made from your link.

3. How-To – Think of this as your own personal lesson to share with followers. Is your blog a place where people come to learn gardening, DIY, skateboarding, or even financial investing? Then “How-To” is a great format for you. Try to keep your topic a bit narrow and explain something specific, step-by-step, in each article. If the subject is too broad, the article may get too lengthy, and you’re missing out on an opportunity to spread your knowledge out across many articles.

4. Personal Story – Everybody loves a blogger they can relate to. Personal stories make people feel like they’re not alone—and if the author got through it, so can I! Start off by presenting your dilemma, how you came up with a plan, roadblocks you encountered, what you learned along the way, and how the situation resolved itself. Not only will your story be helpful to others, but writing in a personal style can be extremely cathartic.

If you have some blog post ideas, consider how they would work if written in each of these formats. Once you’ve chosen one, just go for it. There’s no wrong way to write a blog. And if you dive in and don’t love the direction, there’s always the delete button. Each time you write an article, it’s a wonderful learning experience. Happy blogging!

To Blog, Or Not To Blog

Wed, 21 Jun 2023 18:26:41 GMT

We know you’d love to have a blog for your business, but the thought of writing something that people will actually read might sound intimidating. It’s not, we promise! There are so many easy ways to start blogging, but the first thing you need to establish is your why.

A blog does so many great things for your business. And if you’re not doing it, there are other people in your industry that are. It’s best to bite the bullet and get started. Once you write the first few, you’ll see how easy it is. We bet you have a lot more to share than you think.

Here are our top five favorite reasons to start a blog:

1. Exclusive Content – While we always encourage sharing content from outside sources, having your own content to mix in is ideal. Having a blog allows you to tailor the message you want to post on social media. Most businesses have a niche market, and blogging is the best way to put your stamp on your industry.

2. Educates Followers – Ask any business owner, and they can give you a laundry list of information they WISH clients knew that would make their job so much easier. Creating a blog is your chance to educate followers and eliminate common issues. Better yet, when a client emails with a question, all you need to do is copy/paste the link to your article and send it along. You know it will contain information exactly as you want it.

3. Positions You As An Authority – Let’s face it, a blog proves that you know your stuff! How many times have you read an industry article and thought of how you could do it better? A blog is your chance to show how much you know, which creates trust with clients. Who doesn’t want to work with an expert?

4. Builds A Bank Of Content – When you regularly publish blog posts, they live on your website and never disappear or get lost in a social media feed. For example, if you post twice per month, you’ll have twenty-four blog posts to show for it at the end of a year. Now, that’s impressive! And the best part is, you can go back and recycle old blog posts on social media.

5. Nothing Is More Shareable – Nothing is shared more on social media than blog posts. Whether you write in list form, a how-to article, or an in-depth piece, people love sharing articles they enjoy. And if you’re regularly posting fresh content, followers will be more likely to visit your site and share.

Want to hear our best blogging tips? Look out for Part 2 coming soon!

5 Creative Social Media Posts To Keep Your Feed Fresh

Wed, 21 Jun 2023 18:26:39 GMT

Social media moves fast, and sometimes, it’s hard to keep up. There are so many posts to scroll through and countless links to click on. If a feed gets too dull, it’s easy to unfollow. How do you prevent that from happening to your social pages?

Keep it interesting! We always preach changing up your content and offering a mix of self-promotion and valuable information. It’s your job to help followers learn information, not only about your business but about your industry as a whole. After all, an educated consumer is a valuable asset.

You may think that you already vary your content, but we’re here to help you take it to the next level. Not only is it important to change up content, but also your presentation. Here are five fresh ideas to help keep followers interested and increase your engagement.

1. Go Behind The Scenes – This may seem obvious, but businesses never do it often enough. And it’s so easy! Take a quick pic of your employees hard at work. Got a new piece of equipment? Show it off! Are you having a department huddle? A group photo makes a great social media post. Not only does it help clients get to know who works for your company, but seeing people working together in a happy environment makes people feel good about doing business with you.

2. Take A Poll – Any time you can invite interaction is a good time! And Instagram Stories are the perfect place. You can use polls in a more serious fashion, like asking followers their opinion about new products or potential changes to your company. Or, have some more fun with it like, what should our CEO have for lunch? You’d be surprised at how many people like to weigh in on silly questions. Not sure how it’s done? Here’s an easy tutorial.

3. Offer A Fun Fact – It’s so easy to find fun facts about any industry. Own a bakery? Tell us something interesting about bread. Are you a builder? Share an article about the evolution of how bricks are made. Are you a social media manager? Wait, that’s us;) Ok, here goes . . . Did you know that the most liked post in Facebook history was a photo posted by Nick Vujicic, a New York Times best-selling author? It’s been liked over 15 million times. See it here .

4. Throwback Thursday – You’d think people would be over Throwback Thursday by now. But believe it or not, #TBT gets some of the highest engagement out of any posts for our clients. And it’s a great resource to keep in your back pocket, especially when you don’t know what to post. All you need to do is dig out an old photo and voilà! You’ve got yourself a Throwback Thursday.

5. Rare Industry Holidays – Now, this is my personal favorite—and the best resource to find these elusive holidays is NationalToday.com . Did you know that Thanksgiving is also National Parfait Day? And that Christmas is also Nation Pumpkin Pie Day? Not to mention that Valentine’s Day falls on National Clean Out Your Computer Day. Scroll through the calendar for the entire year, and we’ll guarantee that you’ll find industry holidays that you’ve NEVER heard of. The celebrations are endless!

The Biggest Part Of Social You’re Probably Forgetting

Wed, 21 Jun 2023 18:26:36 GMT

You have exciting content, a calendar with great variety, and even a blog, but still not getting the results you want. If you can’t figure out the missing piece, the answer is likely quite simple. It all comes down to engagement.

The biggest part of social media that most people forget is that it’s SOCIAL! It’s an exchange between people—a conversation. If you’re simply posting content and not checking for interaction and responding regularly, then you’re missing out on a valuable opportunity to grow your network. We know that seems like a no-brainer, but many people (especially busy business owners) neglect this part.

We like to remind our clients that being social is actually FUN. It’s so rewarding to see your posts being shared and engagement increasing. Here are some easy ideas you can implement to show followers that you’re here for the conversation.

● Respond to comments – Log in to each of your social accounts at least once a week and respond to comments. Make sure questions get answered and react to people who have taken the time to interact with you. It doesn’t have to be anything lengthy or complicated. Simple phrases can go a long way. Here are some of our favorites:

o Thank you for the kind words!

o Congratulations!

o What a great idea!

o Thanks so much for your feedback. I really appreciate it.

o So nice of you to say☺

● Give thanks – In addition to thanking people for their comments, you can also thank them for interactions like shares and retweets. Acknowledging their efforts will go a long way, and they’ll be more likely to share in the future.

● Follow your followers – Especially in the beginning, the best way to keep your followers is to follow them back. Make it a standard response that when you get a notification on your phone that someone has followed you, go right onto their account and follow them back.

● Pick up engagement – Spend time each week seeing what your followers are posting and like or comment on their posts. If a follower sees that you’re always liking or commenting, they’re much more likely to make an effort to engage with your posts. This is especially useful when you’re trying to nurture beneficial relationships for your business.

● Sharing is caring – A good majority of your followers are there because you have common interests. So, it’s very likely that they’ll post something worth sharing with your followers once in a while. Pay it forward and share their posts on your feed as often as you can. Then, they’ll be sure to return the favor!

Yes, YOU Can Write A Book—And You Definitely Should

Wed, 21 Jun 2023 18:26:35 GMT

We’re not talking about being the next Stephen King (although that would be lovely), but we are talking about writing a nonfiction book that can transform your business. We know what you’re thinking. I can never write a book! I don’t have the time! I’m not a writer!

The truth is, writing a book for your business is totally doable. If you can talk about your company for at least thirty minutes and feel that your knowledge would help people and bring in more business, then you can definitely write a book.

The writing process doesn’t have to be overwhelming, and your book isn’t required to be the length of a novel, which ranges between 70,000 to 90,000 words. A business book can do quite well at 20,000 to 40,000 words, and an eBook can be much less (we’ll get into eBooks at another time).

But where to start? First, write a list of topics you’d like to discuss, then put them in an order that makes sense. Next, write a few sentences that explain what you’d like to discuss under each topic. Bullet points work quite nicely for this. After you’ve finished, guess what? You’ve just written an outline!

Now it’s time to have some real fun. Take your time with each topic, expand on it as much as possible, and try to have each chapter roughly the same length. It’s also a great idea to have an introduction that sets up your book and a conclusion that directs people where to find more information.

Worried what you’ve written doesn’t sound professional enough? That’s where a good editor comes in. An editor can help you better organize your ideas and make sure the prose is on point without losing your voice. And if they’re really good, the entire process will be fun!

Not sure what kind of book you should write? Here are some of the most common nonfiction books that are useful for your business.

· Academic – This is exactly as it sounds. Academic books include textbooks like you’d find at a university and instructional books that teach specific trades. You don’t need to be enrolled in school to purchase a book on how to wire an electrical panel, build a supply chain for your business, or balance the pH in water.

· Self-help/Instruction – Who doesn’t own a self-help book? I bet you do. Not only do these books help you be a better person on the inside, like sorting through feelings and dealing with mental issues, but they teach you other skills that make life easier. Finance, business, motivation, and diet/wellness all fall into this category.

· Guide/How-To – How to plant a garden. How to bake bread. How to decorate your home. How to publish a book. This genre is an offshoot of self-help but gives more step-by-step instruction on doing a specific thing.

The final question is: Why go through all this trouble of writing a book? Having a book that you’ve written not only gives you an additional stream of income (who doesn’t want something to sell?), but it also positions you as an authority in your field. Imagine checking out the website of a business and seeing that the owner has actually written a book on the topic. It really makes them look like they know a thing or two.

Are you interested in writing a book for your business? Officially Social would love to help. Contact us so we can learn more about your project.

How Much Posting Is Too Much?

Wed, 21 Jun 2023 18:26:33 GMT

One of the most common concerns among clients is the fear of posting too much and annoying followers. Is my business really that important? Will people care about what I have to say? The answer is—YES! People are following you for a reason. They either like you as a person or are interested in what you’re selling.

But posting on social media is so much more than that. It’s about offering a variety of exciting content that tells a story over the entire week. The biggest mistake you can make is only posting for self-promotion. You have to give people some free advice, interesting facts, and maybe even a laugh or two. As long as you keep content interesting and varied, you can’t post too much . . . almost.

2 posts per week – This amount is really not enough. Of course, it’s better than nothing, but it doesn’t give you an opportunity to offer interesting content. With only two posts per week, one would be dedicated to self-promotion, which only leaves one post for interesting content. It doesn’t put your business out there enough, and you know what they say, out of sight, out of mind.

3 posts per week – For those with tighter budgets or limited time, a consistent three posts per week is a great way to start. Then you have one post for self-promotion and two left for fun facts or helpful hints. It allows followers to get to know your business better, which will help engagement.

5 posts per week – This is our favorite option. Posting once for each workweek day gives you some great opportunities to create an engaged following. Now you can have two posts for self-promotion, and the other three can include company news, motivational quotes, industry humor, or colleague highlights. All the bases get covered, and then some!

7 posts per week – If there’s enough content, you can’t go wrong with posting every single day. Some may fear it’s too much—but totally not true! In many businesses, engagement peaks on weekends and it’s a great time to post your fun content. Also, if you have a business where products/services change frequently, this is a great way to let everybody know.

Multiple daily posts – This is where things can get dicey. If you’re posting more than once per day (now we’re NOT talking about stories, that’s a whole different topic!), you’d better have a good reason. We’d only recommend posting more than once a day if something special is happening. Perhaps it’s the week your new book is coming out, you’re a realtor with a new listing, or your latest restaurant location is opening and promotion needs to ramp up. These are all great reasons! But if it’s the same promotion people see all the time, and you’re doing it multiple times per day, that’s how you get unfollowed.

The takeaway here is to keep followers interested. Whether it’s self-promotion, company news, helpful hints, Motivation Monday, or Friday Funny, show people that you’re invested in social media. Not only do you want them to buy what you’re selling, but show them that you care about fostering a happy community.

Do You Need A Professional Social Media Manager?

Wed, 21 Jun 2023 18:26:32 GMT

While it would be advantageous for us to answer this question with a resounding “YES!” we realize that outsourcing any task for your business comes with pros and cons. Social media can be very overwhelming if you’re not familiar with the nuances of each platform. There are so many elements to consider, leading many to throw their hands up and not post at all.

Things like tone of voice, brand awareness, and office climate can be problematic to trust with an outsider. How can someone who doesn’t work for us get it right? Believe it or not, a good social media manager can!

Here are some questions to ask yourself when deciding whether or not to hire a professional social media manager:

· Is it in my budget? Business owners tend to think that social media managers are astronomically expensive, and some of them are! But, not all. An agency geared towards small businesses will offer several different packages that are well within a modest budget.

· Are they open to feedback? An effective social media manager is speaking on your behalf in a voice that sounds exactly like you. It’s normal for it to take a few months to establish content and tone of voice. But, how will your manager know if they’re hitting the mark? They need to encourage feedback and be happy to make adjustments.

· How involved do I need to be? Some business owners want to be very hands-on in supplying fresh content, and others are only heard from a few times a year. What does feasible involvement mean to you? Be sure to find a manager that can work within the parameters you’re willing to provide.

· What is my competition doing? Check out the social media pages of your competitors. Are they posting daily with significant engagement, and you’re scratching your head wondering how they do it? If that’s the case, you may as well be handing clients to your competition. Hiring a professional will get you back in the game.

· Are they familiar with my industry? Everyone has their area of specialty, and this certainly applies to social media managers. Think of your first consultation with a social media manager as a job interview. What experience do they have? Do they have other clients in your industry? Make sure their finger is on the pulse of your business.

· Will I actually post on my own? If you’ve determined that a professional social media manager will do a much better job than you, but you’re still hesitant, it’s time for a reality check. Ask yourself the most important question. Even if you think you can figure it out on your own, will you actually do it? Are you honestly going to put the time in to find interesting content and post every single day AND engage with followers?

For most business owners, it’s that last bullet point that is the decision-maker. We often create lofty ambitions, but real-life gets in the way. The truth is, most business owners don’t have enough time to dedicate to social media. They’re busy running businesses! And if it’s not in your budget to hire an in-house marketing professional, a social media manager might be just the ticket.

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