How to Increase Followers Organically

One of the biggest questions we hear from clients is how to get more followers. And that’s because most people assume that the more followers you have, the more exposure and reach your content is likely to get. And while there is some truth to that, the number isn’t the only important thing—the quality of your audience also matters!

 

Yes, a strong following is essential for your business. But while paid promotions can give you a temporary boost, growing your audience organically ensures long-term engagement and credibility. Here are six ways to do it effectively:

 

1. Post Consistently: We can’t say it enough—content is king. If it’s been a while since you’ve shared something, don’t overthink it. People aren’t looking for perfection on social media. They’re looking for a connection. Create valuable, engaging, and visually appealing content that aligns with your brand, and utilize a consistent posting schedule to keep your audience tuning in.

 

2. Research Trending Hashtags: Hashtags aren’t dead, we promise! In fact, they are a big help in increasing discoverability because they categorize your posts, making them easier to find when users search for related topics. Try incorporating a mix of popular and niche hashtags relevant to your business to maximize your audience. 

 

3. Engage with Your Audience: Social media is meant to be social! There needs to be a give and take, so be sure to reply to comments and messages promptly. You'll also want to like, share, and simply acknowledge others’ content. The more active you are, the more likely people are to follow and interact with you in return.

 

4. Collaborate with Others: Know another local business that’d be interested in partnering in an event? Or perhaps some influencers might want to work together to increase brand awareness. Don’t be afraid to reach out! Cross-promotions and shoutouts can boost your visibility without the additional cost of paid ads.

 

5. Seek User-Generated Content: Authentic, user-generated content is trending across platforms like Instagram and TikTok. Ask followers to share pictures, videos, and reviews related to your brand. You can then feature this content to create a sense of community and encourage others to participate.

 

6. Be Patient: Perhaps the hardest on this list is understanding that solid organic growth takes time. If you stay consistent, track your progress, and refine your strategy as needed, you’ll work toward building a loyal following that sticks around.

 

With such an inundation of social media, people are simply looking to follow accounts they can connect to. By implementing these strategies, you’ll see steady, meaningful follower growth—so stay authentic, be consistent, and remember the value you are providing your audience. 

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .