New Year, New Trends: Here’s What’s On Deck For Social Media In 2024

We’re all looking for easy ways to grow our businesses in the coming year. Stepping up your online marketing strategy is an easy place to begin. But where to start? Which platforms are best for your niche? Each offers versatile options that can be tailored to your audience—the key is using them to your advantage.

 

Brand building on social media requires the right tools and a smart strategy. Here are five trends we recommend incorporating into your content strategy this year:

 

1.     Videos Continue Their Rise In Popularity

 

Short, engaging clips continue surging in popularity for personal and business use. Ranging in length from 10-45 seconds, they hit the sweet spot of just long enough to be engaging but short enough to keep up with short attention spans. Take Reels, for example. More than half of Instagram's audience utilizes the app for brand and product research. The algorithm prioritizes Reels over still images, making it necessary for your social media calendars.

 

2.     More TikTok

 

The current number of TikTok users is 1.7 billion, making it a no-brainer for social media marketing. Unlike other social media outlets, TikTok doesn’t just show content to followers, which allows businesses more opportunities to expand their reach. A single video has the potential to drive brand awareness and generate more sales. 

 

But we often hear from clients that they’re intimidated by the platform and unsure what to post. The good news is you really can’t go wrong. Some of TikTok’s most viral videos happened by accident, so don’t be afraid to experiment and have a little fun.

 

3.     Emphasis on Environmental Sustainability

 

Next year, consumers are forecasted to continue favoring brands that focus on environmental responsibility and sustainability. You don’t need to lay it on thick, but make a note to incorporate at least one post per month showing how your business is committed to helping the planet. 

 

4.     Sales-Driven Platforms

 

Consumers today are all about convenience. They know what they want, and they want it fast. 

To beat out competitors, business owners must figure out how to connect their social media platforms to sales. Tools like Facebook Marketplace and live links in Instagram Reels can help streamline this process, giving businesses greater flexibility and customers greater convenience. 

 

5.     Strength in SEO

 

Search Engine Optimization is a must in getting content seen by a broader network. As more people use social media like they would a Google search, the right words can make a huge difference in exposure and engagement.

 

In the coming year, we expect to continue seeing a rise in SEO as compared to hashtags, particularly with viral videos, as algorithms focus on these keywords when choosing what content to show their users. 

 

2024 promises great opportunities for business owners on social media. We recommend prioritizing your company’s needs, creating a strategy, and staying consistent! As always, our Officially Social team remains committed to helping you build, expand, and grow your online presence. You can reach us anytime with questions at alison@officiallysocial.com

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .