10 Easy Ways to Get More Clicks NOW!

Generating more traffic on social channels is a common source of frustration among business owners. No matter how great your content is, if it’s not getting likes or comments, chances are it's not getting the visibility it deserves. 


So, what gives? It might be as simple as fine-tuning your strategies. As social media experts, we find that when the algorithms are happy, they tend to be more forgiving in sharing your content with a broader audience. 


Ready to turn the tables and start swinging the pendulum in your favor? Here are ten things you can implement TODAY to get more traction across your platforms.


1.    Add Music: Music adds personality to your content. Posts that include background music tend to be seen more favorably by social media platforms like Instagram and TikTok because they align with their content style. As a result, these posts usually get more visibility, boosting their engagement rate. 


2.    Invite Collaborators: To get your posts seen by a larger audience, consider adding collaborators to your Instagram posts. Simply select the username you want to add, and when they accept, your post will be added to their feed and seen by their followers. You will both have access to all the likes and comments. It's super easy and very effective!


3.    Create a Poll: Polls are a great way to get instant feedback from your audience. Whether you include it in a story or a standalone post, people love sharing their opinions. And don’t be afraid to include polls on topics outside your industry. Consider asking about seasonal themes, pop culture—anything that generates a response.


4.    Ask Questions: Similar to polls, asking open-ended questions lets followers provide a more in-depth reply. This is especially true for feedback on a new product or service. Most people will want to show their support, but in the event of criticism, use it as data to make necessary improvements. 


5.    Share a “Follow Friday”: These are an easy, fun way to get more followers on your page. All you need to do is create a post asking followers to share/tag other accounts in the comments. It encourages a sense of community and shows you support other businesses in the same industry. 


6.    Craft a Strong Call to Action: CTAs are one of the most popular ways to generate more clicks; the key is making the desired action crystal clear. Followers should instantly know what to do and how to do it. Avoid vague language. For example, instead of saying, "Learn more," try, "Download your free guide now."


7.    Connect with Influencers: Influencers are everywhere today, and that can be GREAT for small business marketing. Consider connecting with those who are local to your area or industry. Don’t be afraid to message them directly about a partnership. If you offer a valuable service, chances are they will want to share it with their audience, too.


8.    Include Links: Clickable links are an effective way to drive traffic to external websites and resources. Ensure the links you provide are mobile-friendly since most users are on their phones. Include the link in your bio and stories for added exposure.


9.    Use Personal Photos and Videos: Curated content is great (hello, Canva) but nothing beats the connection that comes from sharing personal photos and videos. Followers love getting a sneak peek into your life behind the scenes of your business! Make a concerted effort to include more in your monthly content—then watch the clicks come in!


10. Utilize Stories Frequently: We say this often, BUT Instagram and Facebook favor accounts that share stories frequently. Share your content, relevant content from other accounts—anything that inspires you and will inspire your audience, too. Daily stories are great, but if it isn't feasible, aim for at least 3-5 shares per week for optimal results. 


Boosting your social media click-through rates and overall engagement doesn’t need to be complicated. But it DOES take a little effort and consistency. If you find yourself struggling to manage your business’s social media, we've got you. Officially Social is here to help simplify the process and take one thing off your already-full plate. Discover more about our complete list of social media services here.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .