The Secret To Boosting Engagement

Social media engagement is a crucial part of a strong and thriving online presence. The content you create and share should encourage followers to interact—just like a real-life conversation. So, what happens when you’re posting the right things but not getting the right results? Don't worry. We’ve got you!

 

Your page’s engagement is measured in various ways, including:

 

  • Likes
  • Saves
  • Comments
  • Shares
  • Clicks
  • Mentions
  • Direct Messages

 

It takes the right combination of content strategy, audience interaction, and knowledge of platform features to effectively boost engagement. If you want to move the needle in the right direction, here are four things we suggest you start doing today:

 

Reply On Time

 

According to a recent Forbes article, 93% of consumers expect a brand to respond to them within 24 hours or less. That can be tough as a multitasking business owner, so consider designating a trustworthy employee to oversee your inboxes. Outsourcing your social media also ensures that all messages, comments, and reviews are acknowledged and responded to quickly and professionally. While we recommend personally replying to as many comments as possible, even a simple “like” lets someone know their input was recognized and appreciated.

 

Target Your Audience

 

Hashtags aren’t dead, we promise! They can be especially helpful for location-specific businesses or trying to reach a broader demographic (aren’t we all?). Your posts should include a balance of trending tags and those that encapsulate your niche. With platforms like LinkedIn and Instagram allowing users to follow hashtag groups, putting a little effort into using the right ones can be very effective in boosting engagement.

 

Maintain a Posting Schedule

 

One of the biggest struggles we hear from business owners is finding time to post consistently. Sure, we all have the best intentions, but life gets in the way, and social media gets put on the back burner. However, posting on a set schedule is necessary to keep your brand in front of your followers. A dedicated social media manager (that’s us!) will ensure your posts are published on time, at the right time—always.

 

Give Posts a Boost

 

As the social media landscape changes, so do the algorithms and what it takes to get posts seen. Whether we like it or not, targeted, paid promotions are becoming increasingly popular to hit the right demographics and increase engagement on your account. 

 

This doesn’t necessarily need to be a huge investment. Even with a limited budget, the key is to choose posts already performing well, and then boost them with a paid promotion for a specific timeframe. If you feel like your content is GOOD but not being seen, this may be just the thing needed to get noticed! It’s a small investment that offers a big return.

 

Giving your social media engagement a boost can be a game-changer if your pages feel stagnant. These are just a few simple tips you can implement asap, but our team of social media experts can answer any questions specific to your business and brand needs. Reach out anytime at alison@officiallysocial.com.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .