7 Ways to Boost Engagement on Social Media

2023 is the year of social media. Why? Social media channels are ever-evolving, and current shifts across various platforms (hello, Twitter) mean there’s room for everyone to take advantage of new tools and a new audience. With over two-thirds of the US population using at least one social media account monthly, businesses not utilizing this mostly-free advertising are missing out.

But it can sometimes be hard to assess your return on the investment you do make, whether that be money or time. Engagement, which accounts for how much time your audience spends interacting with your page and content, is one of the most reliable parameters when gauging a healthy online presence. If yours could use a boost, here are seven ways to attract more attention to your posts.

1. Learn about your audience 

To reach your audience successfully, know who it is you’re speaking to. Researching follower demographics is helpful when planning content, especially if your business is location-specific.

2. Respond promptly to messages and comments

According to a Hub Spot survey, 79% of consumers expect a response within 24 hours or less. That can be tough for business owners juggling multiple roles, so consider designating a trustworthy employee to oversee your inboxes. Outsourcing your social media also ensure that all messages, comments, and reviews are acknowledged and responded to quickly and professionally.

3. Remain authentic 

Accounts gain followers because people are interested in knowing more about their business and brand. They also love hearing about the backstory of a company, or a look behind the scenes at development or production. In a sea of generic social media posts, it’s easy to spot inauthenticity. Stay true to your core values and use opportunities to speak to your audience. It doesn’t need to be perfect, but it does need to feel real.

4. Stay on brand

Consistent branding is essential. Keep colors, fonts, logos, and messaging cohesive. Your content should be distinguishable when scrolling through newsfeeds. Recognizable content encourages users to like, comment, or engage in some way.

5. Utilize stories and reels 

The more people viewing your content, the higher engagement will be. And right now, two of the biggest platforms (Instagram and Facebook) are all about videos. Snip-its of about 15-30 seconds are favored by algorithms and can help extend your organic reach. Even better? Try going live! These authentic, unedited segments appeal to viewers and draw in new followers.

6. Use relevant hashtags

Did you know posts with hashtags get double the amount of engagement as those without them? This easy add-on is a must-have every time you post. Create hashtags that are brand-specific, but also include those that are trending, like #love, currently holding the top spot for popularity on Instagram.

7. Sponsor a contest or giveaway

Everyone loves a freebie, and holding a contest or giveaway is a sure way to build momentum. Look at samples of other companies that utilize this tool for inspiration. Maybe you offer a free product or service when your page reaches a certain number of followers, or ask your audience to tag a friend in the comments for the chance to win a prize. Most importantly, remember to share the winner(s) in your newsfeed and stories!

Boosting engagement is a sure way to increase your visibility, brand awareness, and in the long run, your net profit. Try incorporating some of these strategies into your content planning, and let us know what’s working! You can also reach us at alison@officiallysocial.com anytime with questions.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .