What’s A Content Calendar—And Does Your Business Need One?

One of the most common complaints we hear from small businesses is that they want to build a social media presence but don’t have the time—and it’s easy to see why. With the average American spending a whopping 127 minutes on various platforms, creating and scheduling content is a struggle for many busy business owners.

 

But, thanks to a surge in social media management companies around the country, it’s getting easier to outsource this task. At Officially Social, we’ve successfully increased the reach and engagement for our clients in various industries. However, with recent changes in platform algorithms and budget constraints, we realized a specific niche was missing—and we wanted to fill the void. 

 

Our NEW industry-specific content calendars provide affordable, engaging, and complete monthly posts created by experts. Our team comes up with great ideas—all you have to do is subscribe, download, copy, and publish!

 

Ready to learn more? Here are some frequently-asked questions to help you better understand how they work and what’s included.

 

What does each month’s calendar include?

 

Each month brings fresh content, keeping your audience tuned in and excited about your online presence. The posts cover a range of topics including:

 

  • Industry-specific graphics created by the Officially Social team
  • Fun facts and educational information 
  • Links to popular articles in your industry
  • Relevant holiday posts
  • Links to engaging TikTok videos 

 

Do you need to be social-media savvy to use the calendars?

 

Not at all! We’ve made the download process simple and seamless, so you can check social media off your list and use that time toward something else! Here’s how it works:

 

  • Choose between a three, five, or seven days per week plan, depending on your budget and social media needs. 
  • Create a username and password, and log into your account to view an entire month’s worth of posts at a time. 
  • Simply copy/paste the text and download the graphic. You can use the post as is or add your business name and logo for a more custom look. 
  • Paste the content directly into your social accounts, or use a scheduler like Social Champ. We love Social Champ because there’s a free version for just the basics, and it's super easy to use. 

 

Can I change the order of the posts?

 

Yes, our calendars are flexible! Want to use Monday's post on Wednesday? No problem. Adjust the content however you'd like. Our calendar order is simply a suggestion.

 

How are we different?

 

Maybe you’ve tried other social media services but found the content limited and boring. We’ve been working in this industry since 2014 and have seen it all. We understand where other social media services fall short. Officially Social content calendars are written by real experts (no AI and no outsourcing). Our creative team curates thoughtful, fresh content to help elevate your online presence. And our posts are complete! Each comes with a caption, image, links, relevant hashtags, and links to TikTok videos. 

 

My business isn’t on TikTok. How will these videos help me?

 

Here’s the thing. Even if your business is not on TikTok (yet), a large portion of your audience likely is. And now more than ever, these short, trendy videos are gaining popularity across all social media platforms. Our team has pre-selected some of the most interesting and engaging ones to share, saving you the time and hassle of scrolling and searching for them yourself. Still not sold on TikTok? Share our video suggestions in your Instagram Stories!

 

If you’re looking for an affordable, easy solution to simplify your social media strategy, Officially Social Content Calendars are the solution! Our industry-specific content is detailed, engaging, and will give your business a professional, polished edge. Visit us at officiallysocial.com to preview samples and subscribe today.

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .

Get the Most Out of Your Social Media Investment

By Jamie Johnson • June 30, 2025
As content creators, we live and breathe social media. However, we also recognize that this is not for everyone, and we often get asked by business owners if they truly “need” an online presence. In short, YES! Regardless of your industry, social media is a MUST. There is no wiggle room; you need to be posting on at least one (or two or three) social channels regularly. Need a little convincing? We get it! Especially for those not comfortable with sharing personal details online, jumping on the bandwagon can be a scary proposition. But we promise there is so much more good than bad it will do for your business and brand. And working with an experienced social media manager takes all the guesswork (and stress) out of the equation. And since social media is an investment, we want our clients to feel 100% confident in their decision. Here are four ways to ensure maximized ROI in online marketing for your business. · Know your audience. Determine who you’re looking to reach and what you hope to gain. You’ll also want to have an understanding of things they care about and their interests offline, too. All of this helps create a well-rounded depiction of your ideal client. Once you’ve narrowed your focus, you’ll be able to tailor content to that niche, allowing you optimal reach and engagement. · Set clear goals. To get the most out of your investment, you’ll need to have a clear vision of what you want to accomplish. While not every post needs to be perfectly aligned with that purpose, the overall story you’re telling needs to reflect your business goals, both short and long-term. Most importantly, be flexible in your approach and willing to make changes as needed. A solid organic social media strategy is the most powerful online tool you can have! · Create quality content. Before people do business with you, they need to like you and see value in what you offer. Accomplish this through strategic storytelling and captivating visuals that create a buzz. Staying fresh and relevant isn’t as easy as people think; it requires planning and diligence. We also recommend following similar industry accounts for inspiration, and don’t be afraid to take risks! · Track your results. Social media is a numbers game. While you don't need to get hung up on every like, save, or share, it’s smart to examine monthly analytics for your accounts. Pay close attention to metrics like engagement, traffic, and leads to understand what’s working—and what isn’t. When you figure out what followers respond to most, you can develop specifically tailored content. Some brands thrive on videos and reels, while others see more success with carousels and stories, but you won't know unless you look at the data. Social media is constantly evolving, which is why we work closely with clients to develop the most effective strategies that provide the greatest return on investment. We’ll stay flexible in our approach and refine content based on results. Questions about how we can help? Email Alison@OfficiallySocial.com anytime.

How to Humanize Your Brand on Social Media

By Jamie Johnson • May 30, 2025
Marketing your business on social media can seem overwhelming. From trending reels to clever taglines, there is always something new to add to your strategy. But here’s the thing. If people don’t connect with your messaging on a human level, you’re missing a huge opportunity to build trust and long-term relationships. Brands that show personality, empathy, and authenticity stand out. Humanizing your brand on social media isn’t just nice to have; brands that show personality, empathy, and authenticity stand out among competitors. A dedicated consumer will bring more repeat business and referrals than a constant influx of new customers. Here are five ways to ensure you’re building a human connection in a virtual world. 1. Know Your Audience - When you know who your audience is and what appeals to them, it’s much easier to create content that will resonate. And this relevant content drives higher engagement, shares, and saves.Just like you’d chat with customers face-to-face, online relationships are no different. Choose targeted messaging to gain new clientele, but don’t forget the value of existing customers. 2. Get Personal - Social media can sometimes feel, well, unsocial. An inauthentic presence is hard to hide, so use your platforms to tell the story of who you are, what you value, and why you’re different than competitors. Have a team working alongside you? Introduce them! Share behind-the-scenes moments, even when they aren’t always pretty. Celebrate personal and professional milestones. These stories are what build connections and attract ideal clients. 3. Prioritize Engagement - If people take the time to leave a comment, try replying as soon as possible. If checking messages and emails regularly isn’t feasible, delegate this task to another employee who can handle it for you. Avoid generic replies. Instead, tailor your response to include their name when possible. Even a simple “thank you” goes a long way. 4. Welcome Feedback and Suggestions - Listening to your audience is crucial to building brand loyalty. When people feel heard, they feel valued. Try asking things like: · “What do you want to see more of?” · “What’s something you wish we did better?” · “What are you loving?” We know it’s scary putting yourself out there for criticism, but the truth is there are also lots of satisfied customers eager to sing your praises, too. 5. Share Your Purpose - People prefer supporting brands that stand for something. Show the causes you care about and ways you use your business to make a positive impact. This allows followers to feel like they’re part of something bigger, deepening their loyalty to you and your business. A strong mission helps set you apart and gives people a reason to choose you over competitors. Final Thoughts Too often, businesses make the mistake of talking “at” their customers rather than creating shared conversations. But this misses the mark because no one wants to be sold to. They want brands that understand their needs and speak to their interests. Remember, social media isn’t a one-way street. Brands that succeed online are the ones truly listening.