5 Creative Social Media Posts To Keep Your Feed Fresh

Social media moves fast, and sometimes, it’s hard to keep up. There are so many posts to scroll through and countless links to click on. If a feed gets too dull, it’s easy to unfollow. How do you prevent that from happening to your social pages?

Keep it interesting! We always preach changing up your content and offering a mix of self-promotion and valuable information. It’s your job to help followers learn information, not only about your business but about your industry as a whole. After all, an educated consumer is a valuable asset.

You may think that you already vary your content, but we’re here to help you take it to the next level. Not only is it important to change up content, but also your presentation. Here are five fresh ideas to help keep followers interested and increase your engagement.

1.   Go Behind The Scenes – This may seem obvious, but businesses never do it often enough. And it’s so easy! Take a quick pic of your employees hard at work. Got a new piece of equipment? Show it off! Are you having a department huddle? A group photo makes a great social media post. Not only does it help clients get to know who works for your company, but seeing people working together in a happy environment makes people feel good about doing business with you.

2.   Take A Poll – Any time you can invite interaction is a good time! And Instagram Stories are the perfect place. You can use polls in a more serious fashion, like asking followers their opinion about new products or potential changes to your company. Or, have some more fun with it like, what should our CEO have for lunch? You’d be surprised at how many people like to weigh in on silly questions. Not sure how it’s done? Here’s an easy tutorial.

3.   Offer A Fun Fact – It’s so easy to find fun facts about any industry. Own a bakery? Tell us something interesting about bread. Are you a builder? Share an article about the evolution of how bricks are made. Are you a social media manager? Wait, that’s us;) Ok, here goes . . . Did you know that the most liked post in Facebook history was a photo posted by Nick Vujicic, a New York Times best-selling author? It’s been liked over 15 million times. See it here.

4.   Throwback Thursday – You’d think people would be over Throwback Thursday by now. But believe it or not, #TBT gets some of the highest engagement out of any posts for our clients. And it’s a great resource to keep in your back pocket, especially when you don’t know what to post. All you need to do is dig out an old photo and voilà! You’ve got yourself a Throwback Thursday.

5.   Rare Industry Holidays – Now, this is my personal favorite—and the best resource to find these elusive holidays is NationalToday.com. Did you know that Thanksgiving is also National Parfait Day? And that Christmas is also Nation Pumpkin Pie Day? Not to mention that Valentine’s Day falls on National Clean Out Your Computer Day. Scroll through the calendar for the entire year, and we’ll guarantee that you’ll find industry holidays that you’ve NEVER heard of. The celebrations are endless!

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
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Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .