To Blog, Or Not To Blog

We know you’d love to have a blog for your business, but the thought of writing something that people will actually read might sound intimidating. It’s not, we promise! There are so many easy ways to start blogging, but the first thing you need to establish is your why. 

A blog does so many great things for your business. And if you’re not doing it, there are other people in your industry that are. It’s best to bite the bullet and get started. Once you write the first few, you’ll see how easy it is. We bet you have a lot more to share than you think.

Here are our top five favorite reasons to start a blog:

1.   Exclusive Content – While we always encourage sharing content from outside sources, having your own content to mix in is ideal. Having a blog allows you to tailor the message you want to post on social media. Most businesses have a niche market, and blogging is the best way to put your stamp on your industry.

2.   Educates Followers – Ask any business owner, and they can give you a laundry list of information they WISH clients knew that would make their job so much easier. Creating a blog is your chance to educate followers and eliminate common issues. Better yet, when a client emails with a question, all you need to do is copy/paste the link to your article and send it along. You know it will contain information exactly as you want it.

3.   Positions You As An Authority – Let’s face it, a blog proves that you know your stuff! How many times have you read an industry article and thought of how you could do it better? A blog is your chance to show how much you know, which creates trust with clients. Who doesn’t want to work with an expert?

4.   Builds A Bank Of Content – When you regularly publish blog posts, they live on your website and never disappear or get lost in a social media feed. For example, if you post twice per month, you’ll have twenty-four blog posts to show for it at the end of a year. Now, that’s impressive! And the best part is, you can go back and recycle old blog posts on social media.

5.   Nothing Is More Shareable – Nothing is shared more on social media than blog posts. Whether you write in list form, a how-to article, or an in-depth piece, people love sharing articles they enjoy. And if you’re regularly posting fresh content, followers will be more likely to visit your site and share. 

Want to hear our best blogging tips? Look out for Part 2 coming soon!

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .