How Instagram Reels Can Help Boost Your Business

Social media platforms are constantly changing. And right now, videos are making a significant impact across the board, especially on Instagram since they introduced the reels feature in 2020. They initially launched in competition with TikTok, but quickly became a top marketing choice for big brands and influencers.

Reels allow users to create short videos and add effects, audio and text. Once uploaded, reels are shared in your feed and can be seen by followers plus watched over again. And unlike stories, there's no expiration date, making them a valuable marketing asset.

We know what you’re thinking. It sounds like a lot of work for a little payoff. But we promise they're worth it! Reels may be just the thing to stay fresh, relevant, and inspiring.

Still curious how can reels help your business? Here are four reasons using reels will boost your brand:

1.   Videos Increase Exposure- Instagram may have started as a place to share photos only, but those days are long gone. To compete with other platforms stories and reels have risen in popularity— and necessity. So, if the goal is to up your online visibility, reels will become your new best friend. Since they also appear on the “Explore” page, reels get double the views regular Instagram videos bring in. Expanding your reach allows content to be seen by a new audience and hopefully new customers!

2.   Create More Authentic Content- The web is full of people trying to put up a façade, but no matter what, authenticity always wins. And reels give you the chance to do just that. The format provides the ability to customize videos with music, graphics, and text specific to your brand. Quick, interesting, and informative videos will have new and existing followers drawn to your page and tuning in for more. While you can tell a story with a photo, reels help bring that story to life!

3.   Reels Attract Attention- Sure, you can post a regular video to Instagram, but why would you when reels are said to attract up to 67% more attention? With statistics like this, it’s no wonder reels have risen in popularity. It’s much more effective to show how something works than just telling about it, and reels allow you to do just that. Plus, customers like to see business owners in action, so consider incorporating product demos or industry updates into your social calendar.

4.   They’re a Huge Timesaver- Making videos used to be time-consuming, but reels save valuable time with easy-to-use templates and quality editing features. Everything you need is right in the app, and within a few minutes, you can produce engaging content that consumers will pay attention to!

If you’ve watched others use reels as a marketing tool but have been nervous to take the plunge, consider this a sign to give them a try. Remember, they don’t have to be perfect. It's ok to take risks! And when you do create one, don’t forget to tag us (@alisonlukin) so we can check it out.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .