Social media platforms are constantly changing. And right now, videos are making a significant impact across the board, especially on Instagram since they introduced the reels feature in 2020. They initially launched in competition with TikTok, but quickly became a top marketing choice for big brands and influencers.
Reels allow users to create short videos and add effects, audio and text. Once uploaded, reels are shared in your feed and can be seen by followers plus watched over again. And unlike stories, there's no expiration date, making them a valuable marketing asset.
We know what you’re thinking. It sounds like a lot of work for a little payoff. But we promise they're worth it! Reels may be just the thing to stay fresh, relevant, and inspiring.
Still curious how can reels help your business? Here are four reasons using reels will boost your brand:
1. Videos Increase Exposure- Instagram may have started as a place to share photos only, but those days are long gone. To compete with other platforms stories and reels have risen in popularity— and necessity. So, if the goal is to up your online visibility, reels will become your new best friend. Since they also appear on the “Explore” page, reels get double the views regular Instagram videos bring in. Expanding your reach allows content to be seen by a new audience and hopefully new customers!
2. Create More Authentic Content- The web is full of people trying to put up a façade, but no matter what, authenticity always wins. And reels give you the chance to do just that. The format provides the ability to customize videos with music, graphics, and text specific to your brand. Quick, interesting, and informative videos will have new and existing followers drawn to your page and tuning in for more. While you can tell a story with a photo, reels help bring that story to life!
3. Reels Attract Attention- Sure, you can post a regular video to Instagram, but why would you when reels are said to attract up to 67% more attention? With statistics like this, it’s no wonder reels have risen in popularity. It’s much more effective to show how something works than just telling about it, and reels allow you to do just that. Plus, customers like to see business owners in action, so consider incorporating product demos or industry updates into your social calendar.
4. They’re a Huge Timesaver- Making videos used to be time-consuming, but reels save valuable time with easy-to-use templates and quality editing features. Everything you need is right in the app, and within a few minutes, you can produce engaging content that consumers will pay attention to!
If you’ve watched others use reels as a marketing tool but have been nervous to take the plunge, consider this a sign to give them a try. Remember, they don’t have to be perfect. It's ok to take risks! And when you do create one, don’t forget to tag us (@alisonlukin) so we can check it out.
