Top 5 Ways to Keep Content Fresh
One of the most challenging parts of social media is creating a constant influx of new and creative content to share. If you’re feeling a little uninspired, you’re not alone!
While churning out exciting and engaging posts can be tedious, they're also essential to building your network and brand loyalty. You’ll develop a loyal following when people want to check in and see what you’re sharing. Luckily, there are some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are our top five tips for keeping your content fresh:
- Develop a Weekly Feature- Whether it’s a motivational quote or a quick video update, incorporating weekly features into your social media calendar offers plenty of opportunities for new posts. The best part? While the content may change, the template can stay the same, saving you valuable time. Followers will look forward to these highlights, promoting engagement and a stronger sense of community.
- Share Testimonials- Consumers today utilize social media platforms more than ever for business information and reviews. In fact, up to 84 percent of consumers trust online reviews as much as a recommendation from a family member or friend. Capitalize on this by sharing client testimonials and feedback. And don’t be afraid to ask customers to provide a written review you can share- many people are happy to share their thoughts!
- Utilize Pinterest for Inspiration- Not everything you share needs to be branded or organically created. Use platforms Pinterest and any other industry-related websites for inspiration, quotes, images, and on-trend topics. Curate the message to reflect your branding, and you’ve got a great source of ready-to-use inspiration at your fingertips.
- Revisit Content- Content is meant to be shared and yes, even reshared! Don’t let your most well-received posts end up in social media purgatory. Observe your analytics from time to time to determine what content is trending with followers, then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so the second time may reach new potential customers.
- Stay Authentic- Much of what’s published on social media can be scheduled in advance, but there’s also a niche for real-time content. Try hopping on Instagram Live or uploading a video with music to reels. Share a picture of a recent trip you took or feature a local business you support. Whatever you decide, these personal messages are the ideal way to stay connected to the face behind the brand. You’ll create credibility by delivering an authentic message, helping followers feel more connected to your brand.
We hope these tips will help inspire you the next time you’re looking to add some new ideas to your feeds. It can take time to see the results, but trust the process! And as always, we’re here to help with any of your social media needs. You can reach us at alison@officiallysocial.com.
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility. Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.
Are you prioritizing the right metrics?
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .