How to Make Your Social Media Professionally Personal

In recent years social media has become the new go-to for internet marketing. Small businesses like yours rely on advertising and informing consumers through various platforms. And with roughly 4 billion daily users worldwide, it’s easy to see why a solid online presence is so desirable.

With increased exposure comes less anonymity, leaving business owners wondering how much personal information to share. Here are our recommendations for how to keep your social pages professionally personal:

Share Contact Information- We understand the hesitation in sharing personal information with such an expansive network. You’re putting yourself out there for what seems like all the world to see. But the more time someone spends tracking down how to reach you, the less likely they are to use your services. Keep a business email, phone number, and website posted or pinned at the top of your pages for easy access.

Build Meaningful Relationships- You know the feeling you get when you walk into your favorite local establishment and are greeted with a warm welcome? That’s the vibe you want to convey through social media.

Why? People are more likely to follow accounts of businesses when they actually like the people working there. Take time to develop an engaging online rapport. Reply to comments, give shout-outs to local businesses, and “like” followers' posts from time to time. Social media is not a one-way street; show others you’re interested in what they have to offer, too.

Show Your Face- Humans are visual creatures and like to see the faces behind brands they support. Don’t leave them guessing who you are or what you look like. Show off your professional pictures, but also include candid photos once in a while. Don’t be camera shy! Go live on Facebook or Instagram, or include some background information about yourself. It doesn’t have to be perfect; it just has to be honest.

Or Don’t!- If the thought of sharing a selfie or talking into your camera makes you cringe, you can still give followers an insight into your business. Snap a photo of a book you’re reading that would appeal to your followers, show your employees in action, or share a pic of a recently finished project. 

Seek Input- People love sharing their opinions, especially for a company they've had success with. Use this to your advantage and ask for client testimonials. Doing so opens up the dialogue and makes others feel vested in your company. You can also gather feedback on an upcoming business venture or new product. Try a “Question of the Day” as a weekly feature on your main feed or in stories.

Accept Criticism- Sometimes negative feedback comes with the territory. Respond politely and in a timely manner to show followers you’re open and accepting of constructive criticism. Your network will appreciate the honest approach and gain greater trust in your services.

Make it Fun- Social media is an incredible marketing tool for your business, but it should also be fun! We recommend following the 80/20 Rule: 80 percent of your content should inform, educate, or entertain your audience, and the other 20 percent should promote your brand and sell products. That leaves lots of room for motivational quotes, a clever joke, or Pinterest inspiration. Keep things light, and followers will look forward to your posts, leading to increased sales.

Need help updating your social media bio or crafting a more personal newsletter? Here at Officially Social, we create industry-specific content to expand your reach and broaden your network. Reach out today with any questions— we’re happy to help!

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .