How Much Posting Is Too Much?

One of the most common concerns among clients is the fear of posting too much and annoying followers. Is my business really that important? Will people care about what I have to say? The answer is—YES! People are following you for a reason. They either like you as a person or are interested in what you’re selling.

But posting on social media is so much more than that. It’s about offering a variety of exciting content that tells a story over the entire week. The biggest mistake you can make is only posting for self-promotion. You have to give people some free advice, interesting facts, and maybe even a laugh or two. As long as you keep content interesting and varied, you can’t post too much . . . almost.

2 posts per week – This amount is really not enough. Of course, it’s better than nothing, but it doesn’t give you an opportunity to offer interesting content. With only two posts per week, one would be dedicated to self-promotion, which only leaves one post for interesting content. It doesn’t put your business out there enough, and you know what they say, out of sight, out of mind.

3 posts per week – For those with tighter budgets or limited time, a consistent three posts per week is a great way to start. Then you have one post for self-promotion and two left for fun facts or helpful hints. It allows followers to get to know your business better, which will help engagement.

5 posts per week – This is our favorite option. Posting once for each workweek day gives you some great opportunities to create an engaged following. Now you can have two posts for self-promotion, and the other three can include company news, motivational quotes, industry humor, or colleague highlights. All the bases get covered, and then some!

7 posts per week – If there’s enough content, you can’t go wrong with posting every single day. Some may fear it’s too much—but totally not true! In many businesses, engagement peaks on weekends and it’s a great time to post your fun content. Also, if you have a business where products/services change frequently, this is a great way to let everybody know.

Multiple daily posts – This is where things can get dicey. If you’re posting more than once per day (now we’re NOT talking about stories, that’s a whole different topic!), you’d better have a good reason. We’d only recommend posting more than once a day if something special is happening. Perhaps it’s the week your new book is coming out, you’re a realtor with a new listing, or your latest restaurant location is opening and promotion needs to ramp up. These are all great reasons! But if it’s the same promotion people see all the time, and you’re doing it multiple times per day, that’s how you get unfollowed.

The takeaway here is to keep followers interested. Whether it’s self-promotion, company news, helpful hints, Motivation Monday, or Friday Funny, show people that you’re invested in social media. Not only do you want them to buy what you’re selling, but show them that you care about fostering a happy community.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .